The Business Intelligence Stack

Today Consolidation SAP buys Business Objects Oracle acquires Hyperion IBM acquires Cognos, SPSS Microsoft acquires ProClarity

Today Open Source Jaspersoft Talend Pentaho

Change Under Way More social computing Internet, Mobile Devices, Tablets More data Clickstream, user interactions, ip address,

Web Analytics Is Hot Google Analytics Omniture Unica PiWik AWSStats phpMyVisits Open Web Analytics

Web Analytics Overview Web analytic tools provide aggregated reporting on: – Content being viewed (page views, visits, bounce rates) – Time (day, time of day, timeframe comparisons) – Relationships between content (visitor paths, referrals) – Actions (goal conversions)

Shortcomings Understanding customer behavior Customer segmentation and analysis Understanding of individual customers Predictive analysis

Challenges Data Volume! Cardinality – Measure of number of unique values for a variable – Low: Gender – two values – High - Search terms - ???? Web analytics tools provide pre-built cubes that limit analysis No ability to do ad-hoc analysis and iterative data exploration Best insights come from combining web data with data from other systems

Benefits of a Web Analytics Data Mart Ability to combine operational data with web data Access to detailed data rather than summary data To do: – Ad-hoc and iterative analysis – Predictive analytics – Behavioral analysis and targeting – Segmentation And to turn Analytics into Action

Social Media Analytics Social media includes: search engines, social networks, blogs, micro-blogging, vlogs, message boards, podcasts, interactive websites, webcasts, , instant messaging, SMS and other online venues for community interactions Look at traffic from Social Media in variety of ways Categorize Information from Referrers, Rating Services Gathering information from social media buzz and a brand, company or event Gather information from social networks,, blogs, influencers Score information and product intelligence

BI + Social Computing + Cloud Cloud Business Intelligence Social Web

How Many Spreadsheets & Reports? How many spreadsheets do you send around your organization using ? Do we all agree with the numbers? Do we all know what it means? What is the perspective by the team?

What if?

Intersection Opportunity Global Social Intelligence On Cloud