Personalized interactive videos Manfred Lindner Internet Solutions ®

© AOSA telekom, 2002HotStreamsPage 2 Table of content Overview Architecture Features Management Tool End-user Interface Business Models System engineering  HotStreams OverviewHotStreams Overview  ArchitectureArchitecture  Features & BenefitsFeatures & Benefits  Editorial and Service Management ToolEditorial and Service Management Tool  Customizable Enduser InterfaceCustomizable Enduser Interface  Business ModelsBusiness Models  System EngeneeringSystem Engeneering

© AOSA telekom, 2002HotStreamsPage 3 HotStreams - interactive multimedia services Table of content Overview Architecture Features Management Tool End-user Interface Business Models System engineering There is a huge amount of content e-learning travel information product briefing front-end shopping mall channels like: sports, finance entertainment There is a huge market cool dynamics business usersstudents HotStreams provides interactive multimedia services enriched with targeted advertising features in a personalized manner performer

© AOSA telekom, 2002HotStreamsPage 4 HotStreams - what‘s that ? Table of content Overview Architecture Features Management Tool End-user Interface Business Models System engineering Sports channels: Formular 1 Formular 1 fan Content Editing Content Delivery Content Editing Content Delivery Structuring, pricing, rating, title, button, advertising, packaging, description Multimedia Service Set up and deliver your multimedia services with HotStreams Template, PC / PDA adaptation, automatic content listing, registration and authorisation of end-users, subscription life-time management, prepared for pay- ment connectivity Video Subscription Service

© AOSA telekom, 2002HotStreamsPage 5 Hierarchical Profiling and Rating Table of content Overview Architecture Features Management Tool End-user Interface Business Models System engineering Profi-Version 6 € ABCE 3 € ABE For free A Adv. D D Hot Spot : Link to additional Information E Preview-Version Premium-Version Sequence / Video Service BMW Create userprofile related services

© AOSA telekom, 2002HotStreamsPage 6 Value Chain Table of content Overview Architecture Features Management Tool End-user Interface Business Models System engineering Content Provider and/or Advertiser Content Broker (ASP) Hosting Provider Network Operator Buys Content from Content Provider Modification of content Sells ContentAccess to the end user Provides streaming infrastructure Editorial and Service Management Tool (Client) HotStreams Application (Server)

© AOSA telekom, 2002HotStreamsPage 7 HotStreams Meta Database & End-User Data Architecture Table of content Overview Architecture Features Management Tool End-user Interface Business Models System engineering xDSL, Cable GPRS, UMTS Player Payment System Media Storage Video Streaming Server mpeg, real, win packet video Client SMIL Script HotStreams Server based on J2EE HotStreams Remote Server HotStreams Client based Editorial & Service Management Tool w w w

© AOSA telekom, 2002HotStreamsPage 8 Features for your Service Table of content Overview Architecture Features Management Tool End-user Interface Business Models System engineering  Interactive Hotspots/Hyperlinks - leads you to additional information  Multimedia Video, sound, Web pages - present your service in the best way  Sponsoring Accept adverts - pay less and get targeted product information (advertisements) in addition  Personalized Create your own production - get only what you really want to get

© AOSA telekom, 2002HotStreamsPage 9 Features - Services - Benefits Table of content Overview Architecture Features Management Tool End-user Interface Business Models System engineering HotStreams Features Services Multimedia supported information services Employee training, product briefing and maintenance Entertainment Multimedia front-end shopping mall Only relevant content New multimedia services Free / low-cost services, sponsored by advertisements Additional appealing business channel Access to a huge market New rich-media service Offering/generating traffic in the network, thus speeding up m-commerce Benefits Hosting Provider Content Provider End User Personalized Interactive Sponsored Multimedia Editorial tool Service mgmt Remote access Multiple streaming formats supported J2EE architecture SUN/WIN platform

© AOSA telekom, 2002HotStreamsPage 10 Summary Table of content Overview Architecture Features Management Tool End-user Interface Business Models System engineering  HotStreams ® - a universial multimedia application encompassing xDSL, Cable, GPRS, UMTS mpeg, real, win, packet video  HotStreams ® - includes a powerful editorial tool and service Management to set up rich media services  HotStreams ® - offers important features for fixed & wireless rich media services  HotStreams ® - delivers rich media services to the end-users including personalization and self provisioning capabilities  HotStreams ® - supports multiple end-user devices like PC, PDA, Web tablets, Set Top Boxes on TV

Powerful Editorial Management Tool Manfred Lindner Internet Solutions ®

© AOSA telekom, 2002HotStreamsPage 12 Editorial & Service Management Tool Graphical User Interface Table of content Overview Architecture Features Management Tool End-user Interface Business Models System engineering

© AOSA telekom, 2002HotStreamsPage 13 Editorial & Service Management Tool Function of Panels Table of content Overview Architecture Features Management Tool End-user Interface Business Models System engineering Video Panel  composition of video content  rating of video content  add title, summary and description Hyperlink Panel  create and manage Hyperlinks  define type, appearance and rating Advertisement Panel  rating of video commercials  advertisement type definition  appearance of ‘advert clip’ Footage Panel  management of the different file formats Rating Panel  create new ratings  manage existing ratings Service Panel  create new services  manage existing services Pricing Panel  define price of services Management Users Panel  create new HotStreams Management access  manage existing HotStreams Management User

© AOSA telekom, 2002HotStreamsPage 14 Customizable Enduser Interface PC, SetTopBox on TV, Web tablett Table of content Overview Architecture Features Management Tool End-user Interface Business Models System engineering more info

© AOSA telekom, 2002HotStreamsPage 15 Customizable End-user Interface PDA select service Table of content Overview Architecture Features Management Tool End-user Interface Business Models System engineering

© AOSA telekom, 2002HotStreamsPage 16 Customizable Enduser Interface PDA view movie Table of content Overview Architecture Features Management Tool End-user Interface Business Models System engineering

© AOSA telekom, 2002HotStreamsPage 17 Customizable End-user Interface PDA frame based GUI Table of content Overview Architecture Features Management Tool End-user Interface Business Models System engineering

Personalized interactive videos Manfred Lindner Internet Solutions ®