1. TelcoTV 2009
Richard Griffiths

2. Telco TV in the home The PC 2nd/3rd TV and STB Broadcast channels
eircom broadband
Powerline home network
The PC
XBox360
Main TV and PVR
2nd/3rd TV and STB
One-way broadcast service
Two-way VoD and interactive broadband network
Broadcast channels
DLNA

3. Plug-ins/Drivers/Extensions
The Telco TV set top box
User Interface
Performant UI can be common across all applications or tailored to each application
User Interface
EPG
PVR
Catch-Up TV
VoD Library
Games / Gambling
Commercial Services
Internet Video
Application Runtimes
Plug-ins/Drivers/Extensions
Operating System
Hardware
Applications
The EPG, PVR and VoD library are separate applications to the Telco TV system and together they make the service
Application Runtimes
Applications are executed in standardised runtimes which could be a browser, SVG, Flash or Java
Plug-ins
These add capability to the set top box over and above the capability of the hardware. Eg. DLNA for media sharing, DRM/CA, Flash Video or Windows Media Video codecs
Operating System
Linux or Windows CE
Telco TV Service
A telco TV service that is designed from the outset to support the telco’s core broadband business inherently incorporates broadband to the set top box irrespective of how the broadcast channels are sourced. This enables catch-up TV, VoD, games, gambling, interactive commercial services businesses and Internet Video out of the box
Hardware
This determines the basic capabilities of the set top box such as HDMI for high-definition, ethernet for VoD and broadband services, DVB-S or DVB-T tuner for satellite or DTT channels and MPEG2 or H.264 for video decoding in the processor

4. The Telco TV platform Telco TV Service
Applications in the Telco TV Service are driven by a Service Delivery Platform over broadband. One Service Delivery Platform can simultaneously manage and drive an integrated TV and Entertainment service to DTT/hybrid STBs, satellite/hybrid STBs, online portals and mobiles that appears seamless to the customer. Abstracting the customer experience on the devices from the business logic in the Service Delivery Platform enables capabilities such as recommendations, targeted advertising and “follow-me” video where the customer can begin watching a show on the set top box, pause it and resume watching later on their mobile phone at the same point
eircom’s broadband network
Meteor’s 3G network
eircom’s video servers
Service Delivery Platform
Identity
Presence
Entitlement History
Video Playlists
Targeting Engine
VoD Storefronts
Flexible UI
VoD Triggers
Content Management System
Advertising Management System
3rd Party Games / Gambling System
OSS
Provisioning
BSS
Billing
Internet Video Service

5. One SDP, multiple networks, multiple views
All Irish broadband
Service Delivery Platform
eircom DSL/
Meteor 3G
eircom NGN
All content managed to all devices
eircom NGN
HD IPTV
SD IPTV
Streamed VoD
Internet Video
eircom DSL/
Meteor 3G
TV via DTT or satellite
Progressive VoD
Internet Video
Broadband Services
All Irish broadband
TV via DTT or satellite
Progressive VoD
Internet Video
Broadband Services

6. TV 2.0 trends that Telco TV platforms should embrace
Ad-supported VoD
Interactive games including play against your friends
Personalisation and buddy recommendations
Targeted adverts and VoD recommendations based on behavour
Online gambling, banking, voting, shopping
Consume Internet Content (information, video) delivered over the top
Why?
They are cheaper and easier to enable than linear channels or VoD over IP
They play to our strengths and will deliver exclusive marketing messages
They are more difficult for competitors to deliver
Telco can deliver exclusively to the TV (rather than the free-for-all that is online)

7. What we want customers to say
It’s really easy to use
It’s very quick
I check the traffic and weather on it every morning
I watched this great movie last night that you recommended to me
It’s very handy to see the flight arrivals before I leave to the airport
I have a quick game of Soduku when I’ve got ten minutes to spare
I love looking at photos of my grandchildren on TV
I chat with other fans in the Eastenders chatroom while watching the show