MORRIS MULTIMEDIA – SEGA SMS Tips & Tricks

© 2015 InSequent, Inc. All Rights Reserved Products CodeProductsDescriptionSetup FeePrice LPMobile Landing Page1 page$100$30 MWMobile Website10 pages$150$60 SMSLPSMS Package (LP)1 Keyword 1 Landing Page $150BRONZE SILVER GOLD PLATINUM $75 $150 $250 $400 SMSMWSMS Package (MW)1 Keyword 1 Mobile Website $225BRONZE SILVER GOLD PLATINUM $105 $180 $280 $430

© 2015 InSequent, Inc. All Rights Reserved How it Works 1.Promote opt-in “Text IZOLAS to to join our VIP Text Club….” 2.Customer opens text app – Puts for phone number – Types IZOLAS in the message (send) 3.Receives opt-in message 4.Receives welcome message – Link to offer, mobile site, landing page, etc. 5.Client builds database of IZOLAS subscribers and messages them for deals, alerts, etc.

© 2015 InSequent, Inc. All Rights Reserved Mobile Landing Page Single Page Any business type Action Oriented – Logo – Image Banner (opt.) – Click-to info – Brief “About Us” – Coupon/offer – Contact Form – Link to Desktop

© 2015 InSequent, Inc. All Rights Reserved Mobile Website Up to 10 pages Most business types Action oriented Condensed info (not a lot of links) and sub-pages – Logo – Image Banner (opt.) – Click-to info – Selected pages – Contact Form – Link to Desktop

© 2015 InSequent, Inc. All Rights Reserved Implementation Sell SMS package (SMS + landing page) Select & verify keyword availability Create coupon/incentive Create landing page – Privacy Policy T&C Create opt-in collateral (website, print, flyers, in-store placards, table tents, decals, etc.) PROMOTE, PROMOTE, PROMOTE Send messages – walk them through the process AT LEAST 2-3/week for first 30 days PROMOTE, PROMOTE, PROMOTE

© 2015 InSequent, Inc. All Rights Reserved Definitions Short Code = an abbreviated phone number (e.g., 55411) Keyword = a unique word an end-user sends to the Short Code as a text message (e.g., izolas) Opt-in = the process of sending the keyword to the short code Subscribers = the database of people who’ve opted-in Opt-in Message = automatic message having them confirm their opt-in Welcome Message = customized message explaining the program Auto Message = customized message that follows the welcome message (or every message) Help Message = a customized message telling them how to get help or stop receiving messages Stop Message = a customized message confirming their opt-out SMS Message = the marketing messages sent to the subscribers

© 2015 InSequent, Inc. All Rights Reserved CTIA Compliance Must adhere to CTIA and Mobile Marketing Guidelines, which is actually pretty easy to do.Mobile Marketing Guidelines – Language for Opt-in messages – Language for Welcome, Help, Stop messages – Privacy Policy and T & C – See separate Powerpoint.

© 2015 InSequent, Inc. All Rights Reserved Login 1.Go to the correct Login URL for your Admin Account. Label NameLogin URL MMM-CL1 - Bryan County Newsbryancountynews.insequent.com/login MMM-CL1 - Coastal Couriercoastalcourier.insequent.com/login MMM-CL1 - Connect Savannahconnectsavannah.insequent.com/login MMM-CL1 - Effingham Heraldeffinghamherald.insequent.com/login MMM-CL1 - Savannah Pennysaversavannahpennysaver.insequent.com/login MMM-CL1 - Statesboro Heraldstatesboroherald.insequent.com/login MMM-CL1 - Statesboro Magazinestatesboromagazine.insequent.com/login MMM-Corporatemorrismultimedia.insequent.com/login

© 2015 InSequent, Inc. All Rights Reserved Find Account to Add SMS 1.Search by website name, keyword, 2. Sort by name/date/Owner 3. Click account ID or “wrench” icon to see account details

© 2015 InSequent, Inc. All Rights Reserved Get into Account Optional: Enter first/last name Enter End date (the date the campaign or client contract ends) Enter billing code 1.Select SMS package 2.Click “Agency Mode” to go into Account and manage SMS Details NOTE: to leave “Agency Mode” click the “Back to Normal” at the top of the page

© 2015 InSequent, Inc. All Rights Reserved Create Keyword 1.Go to Message Center/Keywords 2.Click Add Keyword 3.Enter keyword and click Submit

© 2015 InSequent, Inc. All Rights Reserved Create Keyword Messages Welcome Message = sent after they respond YES to system message Help Message = sent after someone responds HELP Stop Message = sent after someone responds STOP Auto Message = sent after the intitial Welcom message, OR after EVERY message

© 2015 InSequent, Inc. All Rights Reserved Message Examples Message TypeExample Welcome Message Welcome to [insert business name] VIP Text Club for deals & alerts. 8 msg/mo., Reply STOP 2 stop, HELP 4 help, Msg&DataRatesMayApply. Get ur coupon here: [insert short URL for mobile site, e.g., Subsequent Messages (should include) [Message]Reply STOP 2 stop, HELP 4 help, Msg&DataRatesMayApply HELP Messages [insert business name] VIP Text Club for deals & alerts. 8 msg/mo., Reply STOP 2 stop, Msg&DataRatesMayApply, contact Privacy/T&C: [insert short URL for mobile site, e.g., STOP Messages [insert business name] VIP Text Club for deals & alerts. You will no longer receive additional messages. Questions: Contact Privacy/T&C: [insert short URL for mobile site, e.g.,

© 2015 InSequent, Inc. All Rights Reserved Add Privacy Policy and T&C 1.Go to Website 2.Edit Content 3.Scroll to bottom and click “Footer” icon 4.Cut and Paste content into Privacy Policy and Terms & Conditions Fields 5.Make sure the footer and that section is made visible

© 2015 InSequent, Inc. All Rights Reserved Privacy & T&C Samples Privacy PolicyT&C How do we protect your information? We implement a variety of security measures to maintain the safety of your personal information when you enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive information is only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. Do we disclose any information to outside parties? We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. Online Privacy Policy Only This online privacy policy applies only to information collected through our website and text messaging program and not to information collected offline. Your Consent By using our site or text messaging program, you consent to our online privacy policy. Changes to our Privacy Policy If we decide to change our privacy policy, we will post those changes on this page. What information do we collect? We collect information from you when you opt-in to contact us through our Contact forms or through our text message program, which then may be used to send you information and updates in addition to receiving occasional company news, updates, related product or service information, and so on. When contacting us through our site, as appropriate, you may be asked to enter your phone number, name or other personal information. What do we use your information for? Any of the information we collect from you may be used to administer a contest, promotion, survey, site features, company news, updates, and related product or service information. We will use your mobile number to send you information, news, and deals using text (SMS) messaging, up to 4 times per week. Message & data rates may apply. Reply STOP to stop receiving messages. Reply HELP to receive help. Content may not be available via all wireless carriers. Supported carriers: U.S. Cellular, AT&T, Cellular One, T-Mobile, Sprint, Boost, Verizon Wireless, Alltel Wireless, and Virgin Mobile. For questions regarding any of our programs, please contact us directly at or through our contact form.

© 2015 InSequent, Inc. All Rights Reserved Opt-In Collateral Message TypeExample Opt-In Language (Print/Web) Text [keyword] to and join [insert business name] VIP Text Club for deals & alerts. 8 msg/mo, Reply STOP 2 stop, HELP 4 help. Msg. & Data Rates May Apply. Privacy/T&C: [insert short URL for mobile site, e.g., Create opt-in collateral for the client for them to promote their Keyword. They should promote at EVERY opportunity! At a minimum, the opt-in collateral must have the language below. It can be just subtle text underneath the main message of “Text Keyword to to join our Text VIP Club for deals and news!” Window Stickers Print Ads Online Ads Table Tents Credit Card slips & receipts Signage at cash register Table tents Menus Estimates Checkout counter

© 2015 InSequent, Inc. All Rights Reserved Reporting Find the account & go to “Agency Mode” Go to the “Reports” section.

© 2015 InSequent, Inc. All Rights Reserved Subscriber List Find the account & go to “Agency Mode” Go to the Message Center/Subscriber List Modify = add their First/Last Name Remove = delete them entirely Unsubscribe = keep them, but they won’t ref Active subscribers = opted in and responded YES to initial confirmation message. Have not texted STOP to keyword/shortcode Inactive subscribers = have texted STOP to keyword/shortcode, did not respond YES to initial confirmation message or have been manually unsubscribed

© 2015 InSequent, Inc. All Rights Reserved Reports: Label Level Can see all active keywords, inactive keywords and traffic per label MT (“To” messages sent to the shortcodes – i.e., the keyword itself, HELP, STOP, etc. MO (“Out” messages sent to the subscribers – does not include opt-in message) “Details” allows you to see the details for that account and all their keywords

© 2015 InSequent, Inc. All Rights Reserved SMS Tools Keyword Lookup & Phone Number Lookup allows you to find a keyword and see all the message details and subscribers. Helpful if you need to see what messages are being sent or find someone and remove them from the list manually, or see if they’re getting messages.

© 2015 InSequent, Inc. All Rights Reserved Support Fill out a Support ticket in the Resource Center – best Contact: – Tom Flaherty, , CTIA Best Practices and Guidelines: