© Prentice Hall, 2004Business Communication EssentialsChapter Writing and Completing Business Reports and Proposals

© Prentice Hall, 2004Business Communication EssentialsChapter Three-Step Writing Process PlanningCompletingWriting Analyze the Situation Investigate the Topic Adapt to the Audience Organize the Message Compose the Message Revise the Message Produce the Message Proofread the Message

© Prentice Hall, 2004Business Communication EssentialsChapter Organizing Reports and Proposals FormatFormat LengthLength OrderOrder StructureStructure CollectedMaterialCollectedMaterialBusinessDocumentBusinessDocument

© Prentice Hall, 2004Business Communication EssentialsChapter Structuring Analytical Reports Focusing on Conclusions Recommendations Logical Arguments Audience ReceptiveUnreceptive DirectIndirect

© Prentice Hall, 2004Business Communication EssentialsChapter Structuring Proposals SolicitedUnsolicited 4Receptive Audience 4Recognized Problem 4Identified Solution 4Skeptical Audience 4Unrecognized Problem 4Proposed Solution

© Prentice Hall, 2004Business Communication EssentialsChapter Selecting Visual Aids TablesTables Bar Charts FlowchartsFlowcharts Line and Surface Charts Line and Surface Charts Pie Charts OrganizationChartsOrganizationCharts

© Prentice Hall, 2004Business Communication EssentialsChapter The Parts of a Table Stub headSubhead Single Column Head Single Column Head Row head Subhead Total XXX XX Subhead XXX XX XXX Multicolumn Head* Source: (In the same format as a text footnote). *Footnote (for explanation of elements in the table).

© Prentice Hall, 2004Business Communication EssentialsChapter Preparing Tables Use common, clearly identified units Use the same units for all items in a column Label column headings Separate rows and columns Document data sources

© Prentice Hall, 2004Business Communication EssentialsChapter Using Computers to Create Visuals Advantages Challenges Speed Accuracy Ease of Use Image Message Audience

© Prentice Hall, 2004Business Communication EssentialsChapter Successful Reports Accurate Complete Balanced Structured Documented

© Prentice Hall, 2004Business Communication EssentialsChapter Successful Proposals Demonstrate your knowledgeDemonstrate your knowledge Provide concrete examplesProvide concrete examples Research the competitionResearch the competition Prove that your proposal is workableProve that your proposal is workable Adopt a “you” attitudeAdopt a “you” attitude Package your proposal attractivelyPackage your proposal attractively

© Prentice Hall, 2004Business Communication EssentialsChapter The Introduction Context or Problem Context or Problem Subject or Purpose Subject or Purpose Main Ideas Overall Tone Overall Tone

© Prentice Hall, 2004Business Communication EssentialsChapter The Body Chapters Present Analyze Interpret Support

© Prentice Hall, 2004Business Communication EssentialsChapter The Closing Section Emphasizes the Main Points Summarizes the Benefits Reinforces the Structure Brings Action Items Together

© Prentice Hall, 2004Business Communication EssentialsChapter Completing Reports and Proposals Revising Producing Proofreading

© Prentice Hall, 2004Business Communication EssentialsChapter Text of the Report Introduction Body Closing

© Prentice Hall, 2004Business Communication EssentialsChapter Supplementary Parts AppendixesIndexBibliography

© Prentice Hall, 2004Business Communication EssentialsChapter Components of Formal Proposals ProposalCover Title Fly Title Page Table of Contents List of IllustrationsRequest for Proposal ExecutiveSummary Letter of Transmittal

© Prentice Hall, 2004Business Communication EssentialsChapter Text of the Proposal Solicited Unsolicited Formal InformalIntroductionIntroductionBodyBodyClosingClosing