1. Designing Visual Communication
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2. Learning Objectives
Discuss six principles of graphic design that help ensure effective visuals
Explain how to avoid ethical lapses when using visuals
Explain how to choose which points in your message to illustrate
Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall

3. Learning Objectives
Describe the most common options for presenting data in a visual format
Describe the most common options for presenting information, concepts, and ideas
List three criteria to review in order to verify the quality of your visuals
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4. Understanding Visual Communication
Identify visual points
Select the best visuals
Create effective visuals
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5. The Power of Images Enhance textual messages Replace verbal messages
Convey complex information
Hold people’s attention
Communicate with diverse audiences
Convey connotative meaning
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6. The Visual Evolution in Business Communication
Technology
Audience skills
Expectations
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7. Visual Literacy Consistency Contrast Balance Emphasis Convention
Simplicity
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8. The Ethics of Visual Communication
Consider all possible interpretations
Provide appropriate context
Don’t conceal negative information
Don’t exaggerate support information
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9. The Ethics of Visual Communication
Don’t oversimplify complex situations
Don’t imply cause and effect
Avoid manipulation or coercion
Be careful how you aggregate data
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10. Choosing Points to Illustrate
The 5 C’s of visual design
Clear
Complete
Concise
Connected
Compelling
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11. Pick the Right Visuals Data and information Concepts and ideas
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12. The Parts of a Table Systematic arrangement of data Columns Rows
Headings
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13. Preparing Data Tables
Use common, understandable units and clearly identify them
Express all items in a column in the same unit, and round off for simplicity
Label column headings clearly, and use a subhead if necessary
Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall

14. Preparing Data Tables
Separate columns or rows with lines or extra space to make the table easy to follow
Do not cram so much information into a table that it becomes hard to read
Document the source of the data using the same format as a text footnote
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15. Line and Surface Charts
Trends
Variables
Relationships
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16. Using Bar Charts Compare items Show changes Indicate composition
Show relative sizes
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17. Using Pie Charts Limit the number of slices Arrange slices clockwise
Use a variety of colors
Show numbers or percentages
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18. Data Visualization Countless data points Wide graphical variety
Complex dynamic data
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19. Information, Concepts, and Ideas
Organization charts
Positions
Units
Functions
Flow charts
Processes
Procedures
Sequences
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20. Using Maps Location and distance Points of interest
Geographic distributions
Market territories
Distribution routes
Facilities locations
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21. Drawings and Diagrams Networks Processes Operations Procedures
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22. Photographic Images Consider the use of diagrams
Learn basic image-processing tools
Match the file to the application
Insist on high communication value
Honor copyrights and permissions
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23. Animation and Video Shapes and text Computer animation Digital video
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24. Producing and Integrating Visuals
Creation
Integration
Verification
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25. Creating Visual Aids Training Experience Templates Quality
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26. Integrate Text and Visuals
Balance elements
Reference visuals
Place visuals
Titles, captions, and legends
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27. Verifying Visual Quality
Accuracy
Documentation
Honesty
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