Location Intelligence

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Presentation transcript:

Location Intelligence ariesoGEO Overview

Network visibility and agility JDSU $1.7B 2,400 Patents 4 Markets Served 4,900 Global Employees Network visibility and agility Anti- counterfeiting Commercial lasers Gesture recognition Annual Revenue (FY13) We are the world’s leading network and service enablement company Copyright © 2014 JDSU UK Ltd Commercial-in-confidence

Copyright © 2014 JDSU UK Ltd Commercial-in-confidence Our Vision Mobile operators are being driven to make fundamental changes to their business, requiring a shift in emphasis from network technology to the evolving desires and expectations of their customers. ariesoGEO technology plays a pivotal role in ensuring operators can focus their business around customer centric and location-aware intelligence. Arieso’s technology represents a significant shift in approach that is in line with the general trends in the industry The goal with this slide is to empathise with operators, not to preach to them what they should be doing Copyright © 2014 JDSU UK Ltd Commercial-in-confidence

Location Intelligence Capturing, geolocating, analysing and storing every event of every call or connection, all the time, every day, revealing: Where the customers are What services and handsets they use The quality they experience Down to building accuracy Using only a rich source of data already in the network 101010101011001111 101010101011001111 101010101011001111 Copyright © 2014 JDSU UK Ltd Commercial-in-confidence

But there is a group of customers with a different Experience... Customer Centric View But there is a group of customers with a different Experience... ariesoGEO locates customers and reveals their true experience These cells look all the same, and the customers are happy Viewed by the Network           This is showing the difference between the network view, which shows only the average performance over a cell. We have been involved in cases with real cases where a senior VP within an operator was having very poor service in one location, but this did not show up in the cell level statistics that the operators engineers were looking at. Using GEO the operator was able to identify the problem. Copyright © 2014 JDSU UK Ltd Commercial-in-confidence

The ariesoGEO solution GEOperformance Performance engineering, planning and optimisation GEOson Game changing network performance GEOinsights Harness the power of geolocated intelligence GEOanalytics In depth understanding of customer experience Harnessing Location Intelligence to reduce OPEX, improve CAPEX ROI and create new revenue streams Copyright © 2014 JDSU UK Ltd Commercial-in-confidence

The ariesoGEO solution Reduced OPEX Improved ROI Halving the time to solve problems Reduction in manual diagnostics Solving the unsolvable 2.8X return from in-building systems 300% increase in offloaded data 50% of macro placements improved GEOperformance Performance engineering, planning and optimisation GEOson Game changing network performance New Revenue Streams Deeper Understanding Capture 2X - 5X greater share of the new revenue being created. Measure and Manage corporate SLAs Understand key customers GEOinsights Harness the power of geolocated intelligence GEOanalytics In depth understanding of customer experience Harnessing Location Intelligence to reduce OPEX, improve CAPEX ROI and create new revenue streams Copyright © 2014 JDSU UK Ltd Commercial-in-confidence

The ariesoGEO platform WiFi GSM Typical customer system 15,000 Cells 50,000 locations calculated per second 950M connections and 1.7TB of data processed and stored per day Location intelligence on 5M active customers Femto UMTS LTE Scalable enterprise grade software solution, 24/7 network wide collection Analysing billions of geo-located calls and Customers’ actual experiences Geo-location with patented methods. No GPS, handset client, or calibration required Rapid deployment, multi technology, multi vendor Copyright © 2014 JDSU UK Ltd Commercial-in-confidence

Copyright © 2014 JDSU UK Ltd Commercial-in-confidence GEOperformance RAN Performance Drop Calls RAN Planning VIP Assurance Copyright © 2014 JDSU UK Ltd Commercial-in-confidence

Copyright © 2014 JDSU UK Ltd Commercial-in-confidence GEOperformance 50% less time to solve problems Reduction in routine drive test Solve complex problems is hours RAN Performance Drop Calls Precision planning of small cells 300% increase in offload 50% improvement for macros RAN Planning Respond in hours Troubleshoot real calls Manage corporate SLAs VIP Assurance ROI US$10M+ in first year Copyright © 2014 JDSU UK Ltd Commercial-in-confidence

Copyright © 2014 JDSU UK Ltd Commercial-in-confidence GEOson Automatic Neighbour Relations delivers step improvements in performance 4G 2G 3G Coverage and Capacity Optimization maximises performance for real usage Optimize customer experience across layers in real locations Copyright © 2014 JDSU UK Ltd Commercial-in-confidence

GEOinsights Create new revenue streams GEO is already adding value outside of the Performance engineering space. Customers are already using its powerful features for some of the use cases on the slide, and this is an area that we are actively researching to uncover more. GEOinsights unlocks the power of location intelligence Powerful API to deliver easy to use location based behaviour data Data is anonymised and aggregated Delivers 2X – 5X the value of cell ID to geomarketing and data monetization applications Copyright © 2014 JDSU UK Ltd Commercial-in-confidence

GEOanalytics Deeper customer understanding GEOanalytics provides detailed understanding of customer behaviour Powerful API provides data in a easy to consume manner In depth view of customer experience and behaviour Accurate customer experience data maximising returns from Corporate and VIP customer groups Copyright © 2014 JDSU UK Ltd Commercial-in-confidence

Why Arieso? Leaders in Customer-centric Location Intelligence - focus on real locations, not cell footprints Proven, scalable, 24/7, enterprise solution - processing billions of calls per day Powerful applications - flexible analysis, not fixed reporting Copyright © 2014 JDSU UK Ltd Commercial-in-confidence