2. CloudSocial Mobility Big data Social connections, mobility, cloud delivery and pervasive information are converging in a powerful way. This convergence is creating a new era of computing and new opportunities for business. – Gartner, August 2012

3. Data Volume Data Variety Data Velocity TerabytesPetabytes Structured Unstructured Batch Streaming Data: InformationWeek 2013 Analytics, Business Intelligence and Information Management Survey of 417 business technology professionals at companies using or planning to deploy data analytics, BI or statistical analysis software, October 2012

5. Relationship Management Data Cloud Connectivity Client software Hardware Commercial Service providers Content providers Dealer/Retailer Aftermarket Enterprises Customers People and devices Mobile Network Operator Auto Manufacturer

6. iPhone Android Phone 8iPAD Windows 8 Multiple Devices / OSs A Rapidly growing & confusing array of APIs, SDKs C Multiple Clouds / Service Domains D Private / Public Cloud Telecom Private Cloud Fixed / Wireless Network “Cloud” BSS / OSS “Cloud” Communications Service ProviderMicrosoft Other Provider (Public)(Private) Great User Experience 1 Great Developer Experience 2 Great Operations Experience 3 Delivering Agile Multi-Cloud Services Developer Ecosystems Internal “IT Pro” External 3 rd Party B Interoperability Surface Reference Architecture for Multi-Cloud Service Delivery & End-to-End Management Reference Architecture for Multi-Cloud Service Delivery & End-to-End Management Automobile

7. Industry Impact on Multi-Cloud Conversation

8. NON-RELATIONAL 1 0 0 11 1 DATA MANAGEMENT SHARE AND GOVERN DISCOVER AND RECOMMEND TRANSFORM AND CLEAN INSIGHTS DATA ENRICHMENT OPERATIONAL SELF-SERVICEMOBILE PREDICTIVE REAL-TIME COLLABORATI VE MARKETPLACE External Data and Services RELATIONA L MULTIDIMENSIONALSTREAMING

9. Private Data collected and accessible only to organization that collected it. Insight can be enriched with additional data sets and presented in context (eg. Engineering, Quality, Marketing) Community A subset of Data collected Can be shared with SPECIFIC partnering organizations. Insight can be drawn across multi- organizational data sets. Public Data can be anonymized and placed in marketplace for any third party to consume. Ability to monetize.

10. Focus on delivering and realizing VALUE through the ecosystem Interoperable, Flexible and Scalable platforms are the enablers Information is the currency