PC-class performance from the market leader in digital signage media players BRIGHTSIGN FOR MENU BOARDS

AGENDA The right digital menu board solution is BrightSign  BrightSign Overview  The BrightSign Advantage  How BrightSign Menu Boards Work  Case Studies

The market leader in digital signage media players BRIGHTSIGN OVERVIEW

BRIGHTSIGN CORPORATE OVERVIEW Founded in Silicon Valley, 2002  BrightSign is the #1 market leader in digital signage media players  2011 & 2012 “World Market for Digital Signage” research studies by IMS Research  Jeff Hastings, CEO  Founded in 2002 by Anthony Wood, the inventor of the digital video recorder (DVR) and Roku  Privately held company located in Los Gatos, California  Cambridge, UK: R&D  Paris, France: S ales for Europe, MEA, Asia/Pacific, Australia  Odessa, Ukraine: Development  Sales Channels: Field sales, VAR/Distributor channels, online

BRIGHTSIGN IS ALL-INCLUSIVE Everything you need for sophisticated digital signage  BrightSign HD & XD: High performance, rugged, solid-state devices  BrightAuthor software: Powerful feature-rich software, at no additional cost  BrightSign Network: Networking options for turnkey content management and delivery

MORE THAN JUST A MEDIA PLAYER Models are packaged for specific applications so you pay only for the features you need 2/6 Recommended for Smart Menu Boards

BRIGHTSIGN PRODUCT LINES PC-Class Performance. Brighter Bottom Line. Exceptionally powerful 3/6 Ultra HD, ultra reliable Affordable quality BrightSign 4K includes all features of the XD & HD lines. BrightSign XD includes all the features of the HD line.

BRIGHTSIGN 4K PLAYERS Ultra HD. Ultra Reliable.  Commercial 4K digital signage media player that employs leading technology for true 4K playback  Ultra-reliable, fan-less and solid-state  Plays H.265-encoded 4K video files at 3840x2160 resolution via HDMI 2.0 at 60 frames per second  Supports all the features of the XD and HD players 1/2

BRIGHTSIGN XD MODELS Exceptional performance. Engaging sophistication. XD230 Networked Player Powerful video engine capable of dual Full HD 1080p60 decode and simultaneous content playback from local, networked and streaming sources. Abundant content support including HTML5 and 3D content. And UDP network control & interactivity for video wall synchronization, basic interactivity and messaging between BrightSign and third-party devices. XD1030 Networked Interactive Player All the features of the XD230 plus S/PDIF output for pure digital and surround sound audio, and a diverse range of interactive controls such as GPIO, serial, USB, UDP and mobile devices for engaging interactive displays. XD1230 Networked Interactive Player with Live HDTV Includes all the features BrightSign offers plus Live HDTV playback to play content from any broadcast channel (even HDCP-protected content) via the HDMI input or closed-circuit TV via the ATSC/Clear QAM tuner.

BRIGHTSIGN HD MODELS HD120 Basic Interactive Bring your stand-alone display to life with the most affordable, Full-HD solution offering simple GPIO interactivity. HD220 Networked Looping Enjoy easy networked content updates and live data feeds along with flawless video playback, UDP support for basic interactivity and synchronization. HD1020 Networked Interactive Engage your audience with a wide range of interactive options using GPIO, USB, serial and UDP connections and networked content for a truly impressive display.

THE BRIGHTSIGN ADVANTAGE

BRIGHTSIGN DIGITAL MENU SUCCESS FACTORS Grabbing attention and increasing sales is hard, but new technologies make it easier 1.Dynamic, Full HD, Eye-Catching Content 2.Mobile Menu Updates 3.Sophisticated Content & Network Management 4.Highly Reliable and Affordable

BRIGHTSIGN DIGITAL MENU SUCCESS FACTORS 1. Superior Video Quality Eye-catching Video Signage Rings up Success  Unsurpassed video quality – Native 4K & Full HD  Utilize dynamic content to grab attention and keep your audience watching  Play any video content such as H2.65 (4K) H.264 & even HTML5  Synchronize displays deliver multiple/complimentary messaging at once  Share the screen with Live HDTV, Streaming Content & RSS feeds

BRIGHTSIGN DIGITAL MENU SUCCESS FACTORS 2. Mobile Menu Updates  The BrightSign App offers simple and secure menu board updates using your iPad or iPhone  Select any BrightSign player connected to a local network  Change user variables (menu items, pricing, etc.) for the current presentation  Trigger presentation events (specials) via UDP commands  BrightAuthor lets you easily build your menu board layout, items & interactions

BRIGHTSIGN DIGITAL MENU SUCCESS FACTORS 3. Sophisticated Network & Content Management BrightSign Network offers secure, cloud-based networking for frequent, rapid & economical sign management  Frees you from the complexities of hosting and maintaining your own network  Offers scheduling, Dynamic Playlists, presentation distribution to network groups  Supports popular graphics & video formats – even HTML5 content!  Monitors the activity and status of displays  Assigns user roles and permissions from a remote location  Performs network administrator functions  Manages networked players

BRIGHTSIGN DIGITAL MENU SUCCESS FACTORS 4. Highly Reliable and Affordable – starting at approx. $350 per screen Affordability:  Includes software and networking solutions – no hidden fees!  Low power requirements  Easy to install & manage  Wide range of content support - from jpegs and H.264 video to HTML5  Scalable – delivers simple & advanced features on a single platform Reliability:  Solid-state device with no moving parts to fail: <1% failure rate!  Won’t overheat  Compact enough to install on/near the display  Purpose-built OS for digital signage  Open standards to easily customize or integration with POS

BRIGHTSIGN IS THE RIGHT CHOICE Everything you need for sophisticated digital signage  Powerful Performance And Reliability  Designed exclusively for digital signage, BrightSign’s slim OS delivers superior signage capabilities and exceptional Full HD video quality with a solid-state platform you can depend on.  Easy To Use, Sophisticated Features  Get dynamic results without difficulty with BrightSign’s abundance of sophisticated and easy-to-use features.  All Inclusive Options  Free BrightAuthor software and networking solutions are included, with an option to subscribe to BrightSign Network, a cloud-based service that frees you from the complexities of hosting and maintaining your own network.

HOW BRIGHTSIGN MENU BOARDS WORK

BUILDING A NETWORKED BRIGHTSIGN MENU BOARD Simple steps to build and manage your menus using BrightAuthor  Step 1: Setup your screen layout and add images/video  Step 2: Create User Variables & Live Text for Menu items & pricing  Step 3: Add UDP events for specials  Step 4: Publish the presentation  Step 5: Control your sign  Locally with your iOS device using the BrightSign App  Globally with BrightSign Network

BRIGHTSIGN APP FEATURES  Automatically detects BrightSign players on a local network  Instantly downloads & displays user variables (menu items & pricing) and UDP events (specials) from the currently playing presentation  Easily change specials, menu items  Trigger events, like a change from lunch to dinner menu  Customize the app’s user interface to match your presentation  Access the diagnostic facilities for each unit  Secure your displays with a password  Compatible with BrightSign XD & HD networked models Locally networked menus updated with the touch of an iPad

HOW IT THE BRIGHTSIGN APP WORKS… 1. Edit a user variable  User variables such as a menu item or price can be updated.  Press ‘Set Values’ after changing variables & BrightSign display will instantly update Set Values

HOW THE BRIGHTSIGN APP WORKS… 2. Trigger UDP controls  UDP controls can be used to..  Change a daily special  Switch menus from breakfast to lunch  Offer a promotion

POS INTEGRATION BrightSign products integrate seamlessly with point-of-sale  The BrightSign platform is built for easy integration into restaurant POS systems.

CASE STUDIES

WHY MAJOR QSRs CHOOSE BRIGHTSIGN  Very cost effective  Highly reliable non-PC solution  Custom zone layouts  Simple local menu and pricing updates  Versatile HQ network updates All locations have 2 or 3 screen synchronized BrightSign menu boards installed Nationwide locations have 2 to 6 BrightSign menu boards installed McDonald’s Finland Over 180 units installed in Europe 300 ordered for Mexico installations KFC Ecuador

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