Downtown Radio & Cool FM Media Pack Q2 2014. Transmission Area Population: 1,460,000 adults.

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Presentation transcript:

Downtown Radio & Cool FM Media Pack Q2 2014

Transmission Area Population: 1,460,000 adults

Commercial BBC All Radio Provincewide: Weekly Reach Source: Rajar 2014 Q2 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area.

Local National Commercial Radio Provincewide Weekly Reach Source: Rajar 2014 Q2 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area.

Commercial Radio Provincewide: 61% Source: Rajar 2014 Q2 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area. Share (%) of Hours among local commercial radio competitors

Downtown Radio 1 and 4 week reach % RAJAR 2014 Q2 Downtown Radio TSA Total Downtown consists of Downtown Radio and 97.4 Cool FM 31

Source: RAJAR 2014 Q2 Downtown Radio TSA ALL ADULTS ,000 ALL MEN153,000 ALL WOMEN137, – 2440, – 3451, – 4443, – 5461, ,000 ABC1104,000 C2DE186,000 Downtown FM Weekly Reach

Transmission Area Population: 1,003,000 adults – 69% of total area

Key Local Commercial Radio Cool FM Area Source: RAJAR 2014 Q2 Base: 97.4 Cool FM TSA. Stations marked with an asterisk do not cover the whole of this Total Survey Area Share (%) of Hours among key local commercial radio competitors 62%

Source: RAJAR 2014 Q2 Base: 97.4 Cool FM TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area TSA Cool FM TSA Weekly Reach

Cool FM 1 and 4 week reach % Source: RAJAR 2014 Q2 Base: 97.4 Cool FM TSA

ALL ADULTS ,000 ALL MEN153,000 ALL WOMEN208, – 24113, – 3493, – 4463, – 5464, ,000 ABC1170,000 C2DE191,000 Cool FM Weekly Reach Source: RAJAR 2014 Q2 Base: 97.4 Cool FM TSA

Downtown & Cool FM Combined 1 and 4 week reach % RAJAR 2014 Q2 Downtown Radio TSA Total Downtown consists of Downtown Radio and 97.4 Cool FM

Downtown & Cool FM Combined Weekly Reach RAJAR 2014 Q2 Downtown Radio TSA *Total Downtown (Bauer Northern Ireland) consists of Downtown Radio and 97.4 Cool FM ALL ADULTS ,000 ALL MEN272,000 ALL WOMEN311, – 24137, – 34122, – 4496, – 54114, ,000 ABC1257,000 C2DE326,000