1. Presentation to Downtown Radio / Cool FM

2. Transmission Area Population: 1,441,000 adults

3. Commercial BBC All Radio Provincewide Weekly reach Source: Rajar 2013 Q1 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area. **Based on 12 month data on individual TSA’s

4. Source: Rajar 2013 Q1 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area. **Based on 12 month data on individual TSA’s Local National Commercial Radio Provincewide Weekly Reach

5. Commercial Radio Provincewide: Share of Hours 62% Source: Rajar 2013 Q1 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area. **Hours Based on 12 month data on individual TSA’s

6. 32 28 35 21 36 34 33 30 33 Downtown Radio 1 and 4 week reach % RAJAR 2013 Q1 Downtown Radio TSA Total Downtown consists of Downtown Radio and 97.4 Cool FM

7. RAJAR 2013 Q1 Downtown Radio TSA ALL ADULTS 15+292,000 ALL MEN126,000 ALL WOMEN166,000 15 – 2447,000 25 – 3432,000 35 – 4451,000 45 – 5459,000 55+102,000 ABC1126,000 C2DE165,000 Downtown FM Weekly Reach

8. Transmission Area Population: 986,000 adults – 68% of total area

9. Local Commercial Radio Cool FM Area Market Share of Hours 61% Source: RAJAR 2013 Q1 Base: 97.4 Cool FM TSA. Stations marked with an asterisk do not cover the whole of this Total Survey Area **12 Month stations, individual TSA

10. Source: RAJAR 2013 Q1 Base: 97.4 Cool FM TSA. Stations marked with an asterisk do not cover the whole of this Total Survey Area **12 Month stations, individual TSA Cool FM TSA Weekly Reach Local National BBC

11. 59 55 62 92 82 73 54 13 61 56 Cool FM 1 and 4 week reach % Source: RAJAR 2013 Q1 Base: 97.4 Cool FM TSA

12. ALL ADULTS 15+408,000 ALL MEN184,000 ALL WOMEN224,000 15 – 24124,000 25 – 34109,000 35 – 4487,000 45 – 5463,000 55+25,000 ABC1210,000 C2DE198,000 Cool FM Weekly Reach Source: RAJAR 2013 Q1 Base: 97.4 Cool FM TSA

13. 61 57 65 83 69 70 60 38 64 59 Downtown and Cool FM combined 1 and 4 week reach % RAJAR 2013 Q41Downtown Radio TSA Total Downtown consists of Downtown Radio and 97.4 Cool FM

14. Downtown and Cool FM combined Weekly Reach RAJAR 2013 Q1 Downtown Radio TSA *Total Downtown (Bauer Northern Ireland) consists of Downtown Radio and 97.4 Cool FM ALL ADULTS 15+626,000 ALL MEN279,000 ALL WOMEN347,000 15 – 24153,000 25 – 34127,000 35 – 44117,000 45 – 54110,000 55+118,000 ABC1299,000 C2DE327,000