1. Evening Telegraph The Evening Telegraph has been Derbyshire’s local newspaper for more than 130 years. Every day we publish compelling local news and information which make us the most trusted media across the city and county. We champion our communities’ aspirations and support local people to make a difference. The Evening Telegraph is at the heart of local trade. We connect local consumers and businesses. We publish a different supplement every day informing and supporting every purchasing decision made by local people. Key Information Product Info Publication Day: Mon – Sat Frequency: Daily Cover Price: 35p Circulation Area: Derbyshire Circulation: 39,152 (ABC Jul – Dec 08) Readership: 113,746 (JICREG 2009)

2. Consumer engagement The Telegraph is read by three quarters of adults each week – 201,302 local people. 1 The average time spent reading the Telegraph is 27 minutes with 46% of reading read all or most of the it. 2 The Telegraph provides 727,000 opportunities for an advert to be seen. 3 24,000 Telegraph readers can not be reached via advertising placed in a National Newspaper. 2 The Telegraph reaches more people than any local commercial radio station. 4 Evening Telegraph Sources: 1.JICREG 2. TNS Media 2006 in Telegraph 10%+ circulation area. 3. JICREG/IMS 4. JICREG/RAJAR

3. Reach by demographic group Source: TNS Media 2006 in Telegraph 10%+ circulation area % Evening Telegraph

4. Reader Profile V Local Area Profile Source: JICREG Evening Telegraph

5. Coverage Evening Telegraph