1. Radio & the ‘Digital Native’

2. Listening platforms Source: RAJAR, Ofcom, IAB, Industry estimates DTV 5% Mobile or Tablet Broadband 50% DAB 28% 41.9% of listening is digital 26% of adults 41% of 15-24 year olds

3. Commercial radio’s reach with the 15-24year old audience has remained consistent across the last 5 years Source: RAJAR

4. 15-24s are leading the growth in listening to radio via a mobile phone and tablet Source: RAJAR; % of 15-24s that have ever listened to radio via a mobile phone and tablet

5. Radio plays a key role at reaching 15-24 year olds at breakfast and remains a consistent presence until late afternoon Source: TouchPoints 6, Base: 15-24 adults

6. 66.2% of 15-24 year olds listen to the radio for entertainment 46% of 15-24 year olds listen to the radio to discover new music 56% of 15-24 year olds often have the radio on in the background Source: TouchPoints 6

7. Source: TouchPoints 4; Q: Where do you do most of your radio listening (multi-choice) Radio listening location for 15-24 year olds