National Council and Outdoor Program Group Update Keith Christopher Outdoor Programs/Properties Department October 22, 2014

The Foundation Scouting provides life- changing experiences young people can’t get anywhere else. Scouting makes the most of the little time parents have to impact their children.

Why Do We Need to Change? Growth has stalled. Voice of the Scout points to the need for a more member-centric organization. Resources are not optimized. A sense of urgency is required. Why Do We Need to Change?

Do we have the organizational capacity to add value to our current and future members?

Dissecting our Growth and Momentum Trends We have not evolved and adapted fast enough to match the expectations of our current and future members. Our traditional membership base has shifted. We have made decisions that negatively impacted our traditional revenue. Inefficiencies have strained financial capacity. Our talent pool does not reflect enough of the skills and diversity required.

We must serve more youth. We must keep our programs relevant to the youth of today and tomorrow. We must deliver what we promise. Our measure of our success must be viewed through a single question, “Does it make a difference in the life of a child?” Wayne Brock Chief Scout Executive

Experience What Does this Mean? We will shift from making members fit in today’s Scouting experience to creating relevant experiences our members, and future members, want.

My Unit ExperienceMy Activity Experience My Community ExperienceMy Digital Experience The Four Scouting Experiences

Where to start: Continuous Improvement Model New products, ideas, methods, services, approaches, or processes Assess Design and Develop Learning Deploy Member Support Evaluate Creating A New Operational Flow Based On Continuous Improvement

Assess Review and test the concept against the member experience Evaluate market trends and competitors Approve the concept Marketing Intelligence

Design and Develop Evaluate Design Develop Test Launch Design and Development Center

Design and Develop Scouting Interactive Digital Experience

Learning Scouting University One Team – One BSA Become fully integrated Design learning plans Facilitate training and leadership development Provide performance coaches

Deploy Regional Operations and National Experiences Prepare individual council service plans Enhance the outdoor experience Create a supply and business development strategic approach

Member Support Member Care and Shared Services Create a Member Care Contact Center Build capacity through shared services Leverage vendors for sourcing solutions

Evaluate Evaluate members’ experience Evaluate local and National Councils’ performance Drive strategy and continuous improvement Strategic Performance Office

Marketing Intelligence Member Care and Shared Services Strategic Performance Office Regional Operations Scouting University National Experiences: Summit High Adventure Museum Supply Design and Development Center Scouting Interactive Digital Experience Experience-Oriented Scouting Assess Design and Develop Learning Deploy Member Support Evaluate

Desired Outcomes More youth and adult members and supporters receive life-changing Scouting experiences. Parents across all demographics believe that Scouting is for their children. Volunteer and employee satisfaction improve and reflect a culture that values learning and continuous improvement.

Impact on Councils, Regional Operations and National Committees, and Task Forces Council Service Plans and Catalog of Services Member Care Contact Center (formerly National Support Center) National and Regional Volunteer Committees and Advisors

Primary Contacts for Support Member Care Contact Center Area Director and Area Committee Regional Operations Scouting University – Training Support/JTE Performance Coaching

Do we have the organizational capacity to add value to our current and future members? Call to Action

Members & Partners “What member needs must we serve?” BSA NOCM Level 2 Enterprise Strategy Map (version 1.7) Outcomes: Character, Leadership, Citizenship, and Fitness Our Supporter Family (National) Our Member Family (Councils) Financial "To satisfy our members and partners, what financial objectives must we accomplish?” F1 Increase Revenue F2 Manage Expenses F6 Manage Expenses F5 Increase Revenue Process “To satisfy our members and partners, in which internal business processes must we excel?" P2 Provide Great Member Care P3 Timely, Relevant and Effective Communications People and Technology "To achieve our goals, what human resources and technologies must we leverage?” P9 Provide Great Member Care P8 Timely, Relevant and Effective Communications P10 Embrace and Adhere JTE Standards P7 Enhance Youth Recruiting P4 Help Councils Meet BSA Charter Requirements F7 Improve Property Profitability F3 Improve Property Profitability Experience Oriented Scouting PT1 Develop Enough Capable, Passionate, and Diverse YSEs PT5 Develop Capable, Competent and Diverse Leadership PT2 Develop Capable, Competent and Diverse Leadership Leading Lagging P1 Enhance Youth Recruiting PT4 Develop Enough Capable, Passionate, and Diverse YSEs MP2 Relationship Experiences PT0 Leverage Tools to Personalize the Experience PT3 “Through selection and training we ensure units have effective leaders” PT6 “Through selection and training we have effective Unit Leaders” Confidential & Privileged – Not for Distribution F8 “We are financially healthy” F4 “We ensure we are financially healthy” P6 “We ensure Unit Leaders have FUN Meetings with positive outcomes” P12 “Our Unit Leaders have FUN Meetings with positive outcomes” MP3 “We Deliver Life Changing Experiences for our members” MP1 “We ensure Life Changing Experiences for our members” P5 We ensure relevant programs that connect with youth of today P11 Provide relevant programs that connect with youth of today

Outdoor Programs/Properties includes oversight for: Aquatics Camping COPE/Climbing Fishing Shooting Sports Properties Development

Outdoor Programs/Properties National Council Key Contact: Keith Christopher National Director, Sea Scouts, BSA 1325 West Walnut Hill Lane- Sum 102 Irving, Texas Office: Fax: er: