Coach, Inc. Whitney Nienke, Kittisak Yodden, and Angela West

Product Assortment Handbags Handbags Women’s Accessories Women’s Accessories –Key rings –Watches –Jewelry, etc Footwear Footwear Legacy Legacy Travel and Business Travel and Business Men’s Men’s

Price Handbags $118 and up Handbags $118 and up Footwear $98-$248 Footwear $98-$248 Sunglasses $148-$298 Sunglasses $148-$298

Locations The United States The United States –Oregon  Portland  Bridgeport Village  Washington Square  As well as some department stores –Nordstrom –Macys Outside the Unites States Outside the Unites States  Australia, Canada, Bahamas, China, Japan, Mexico, Thailand etc.

Advertising Fashion Magazines Coach Catalog Coach Website In Store

LifestyleLifestyle Website Lifestyle Website offers Website offers –Screen Savers –Wallpapers –Horoscopes  Suggests appropriate Coach bag. –Gift Guide

Company Background Family-run workshop Family-run workshop Inspired by a baseball glove Inspired by a baseball glove New grains and colors, and modern materials were developed New grains and colors, and modern materials were developed Highest standards of workmanship and materials. Highest standards of workmanship and materials. Classic part of the landscape of American design. Classic part of the landscape of American design.

Design Philosophy Began with 12 bag designs Began with 12 bag designs –Each embodies classic and American style –Balance between aesthetics and functionality Maximum efficiency, comfort and convenience Maximum efficiency, comfort and convenience Consistency of color and texture Consistency of color and texture Selects only the top ten percent of leathers Selects only the top ten percent of leathers –Like fingerprints, no two grain patterns are alike –Every Coach product is original and unique!

General Company Info Company Profile:Coach, Inc. Company Profile:Coach, Inc. Ticker:COH Ticker:COH Exchanges:NYSE2006 Sales:2,111,500,000 Exchanges:NYSE2006 Sales:2,111,500,000 Major Industry:DIVERSIFIED Major Industry:DIVERSIFIED Sub Industry:GENERAL DIVERSIFIED Sub Industry:GENERAL DIVERSIFIED Country:UNITED STATES Country:UNITED STATES Employees:7500 Employees:7500

Target Market  Geographic –North America, as well as international consumers like Japan (emphasis—Coach Japan), China, and East Asia  Demographic –Women Women –Upper middle class –Teen chic product line segments younger adults and teens  Coach Legacy- opening two stores in the fall –Stylish shoppers (trend setters) –Limited items

Coach Store Layout Coach has built a strong presence in the U.S. Coach has built a strong presence in the U.S. Layering of stylized visual and decorative elements Layering of stylized visual and decorative elements Subdued, indirect lighting Subdued, indirect lighting Direct, brighter lighting used for specific products Direct, brighter lighting used for specific products

Coach Store Layout Free-flow layout Free-flow layout Increase space productivity Increase space productivity On-shelf merchandising On-shelf merchandising

Reference Wright Reports portdesc_COMPANY_ Wright Reports portdesc_COMPANY_ portdesc_COMPANY_ portdesc_COMPANY_ Coach Coach Coach Ads tml Coach Ads tml tml tml