Market Analysis The Sports Company. November 18, 1998The Sports Company2 Introduction Analysis of past, present and future sales Student Name.

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Presentation transcript:

Market Analysis The Sports Company

November 18, 1998The Sports Company2 Introduction Analysis of past, present and future sales Student Name

November 18, 1998The Sports Company3 Topics of Discussion Sales growth Competition Market share

November 18, 1998The Sports Company4 Sales Growth Sales doubled in four years

November 18, 1998The Sports Company5 Sales Growth 1995 sales $5,100, sales $5,900, sales $7,400, sales $10,200,000

November 18, 1998The Sports Company6 Product Sales Growth

November 18, 1998The Sports Company7

November 18, 1998The Sports Company8 Competition Two major competitors –Action Corporation Established in 1986 Located in Union, Oregon –Teams Unlimited Established in 1989 Located in Spring, Maine

November 18, 1998The Sports Company9 Action Corporation Warehouse oriented stores Everyday discounted prices Catalog sales

November 18, 1998The Sports Company10 Teams Unlimited Smaller stores, more locations Emphasis on customer service and special orders Monthly sales with deep discounts

November 18, 1998The Sports Company11 Market Share Two major competitors The Sports Company share is 35%

November 18, 1998The Sports Company12 Market Share 35% Sports Company 30% Action Corporation 25% Teams Unlimited 10% Other

November 18, 1998The Sports Company13 What This Means Past - sales doubled in 4 years Present - market share 35% Future - where to go from here?

November 18, 1998The Sports Company14 Next Steps Research industry trends Detail strengths and weaknesses Develop future marketing plan

The Sports Company Market Analysis The End