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Step 4. Formulate, Evaluate and Record Alternative Courses of Action.

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Presentation on theme: "Step 4. Formulate, Evaluate and Record Alternative Courses of Action."— Presentation transcript:

1 Step 4. Formulate, Evaluate and Record Alternative Courses of Action

2 Identify and Evaluate Alternatives Use quantitative ( breakeven, market potential ) and qualitative criteria ( goodwill, customer satisfaction ) Use same criteria across all alternatives

3 Criteria For Evaluating Alternatives Cost / BEP / Profitability Market / Sales Potential Ability to Meet Corporate Objectives Competitive Reaction Other Strengths / Weaknesses –Competitive Advantage –Access to Market Timing Gut Feeling About Success

4 Identify and Evaluate Alternatives Diaper Rash Special Occasions Head on

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