By Elaine Regus ERPR 1

 Promote yourself and/or your business  Attract new customers, clients, students  Help people find solutions  Build relationships  Plant a seed 2

 New business  New products, services, employees, classes  Changes to existing business: location; new website  Awards and recognition  Timely reminder of existing products/services  Hosting an event  Whenever 3

 Who? You or your business  What? The news  When? Date, day, time  Where? Complete address  Why? Reason you did what you did  How? Nuts and bolts of process  How much? Cost.  Why should I care? 4

 Header: Company information including release date  Title: Topic of release/think headline  First paragraph: Key facts (Who, what, why)  Middle graphs: String together remaining pertinent facts in paragraph form  Footer: For more information… 5

 Do use Letterhead if available  Do use simple 12-point font on white paper  Do keep it short: one page single or double spaced  Do include photos, especially action photos 6

 Don’t rely on Spell-check. It is not your friend. Consider there/their/they’re  Don’t play hard to get. Include all contact information including: name, address, office phone, cell phone, and address  Don’t be salesy be newsy 7

 Your own website  The Pioneer  Local newspapers  Trade publications  Magazines  Association newsletters 8

 Think small  Review the publication  Check submission guidelines  Make contact 9

 Wait  Watch the publication  Keep you fingers crossed  Should I call the editor?  If the editor or a reporter calls you for more information: JACKPOT! 10