September/2007ECE/UBC - Predictable Computing Systems Prof. Sathish Golapakrishnan 1 Google, we’ve got a problem Elizeu Santos-Neto.

Slides:

Advertisements

Similar presentations

A centre of expertise in digital information managementwww.ukoln.ac.uk Understanding And Exploiting Web 2.0: Using Web 2.0 – hands-on session Brian Kelly.

Advertisements

PROMOTING ONLINE GUIDES: EASIER THAN YOU THINK Artur Potosyan, Armenia twitter.com/healthrights facebook.com/healthrights.

Blogging at Memorial University Libraries The what, the why, the how, the who.

The Big Idea for the “Emerging Young Artists” is to do SMART marketing using digital marketing avenues. The idea is to create awareness and increase.

Maximise Your Online Presence SEO & Social Media Strategies For Local Business Owners.

SCRAPING BUSINESS PHONE NOS Anisha S. Agenda When business URLs are present When business URLs are not present; What is present is a list of keywords.

My Webspace Tai Chesselet – Internet Entrepreneur October 2013.

Slide 1 smallbiztrends.com Blogs: Today’s Marketing and Sales Tool for Business SEM Made Simple Anita Campbell – May 2007.

An Integration Platform of Social Networking Applications to Support Life Long Learning in Rural Territories: the “SoRuraLL Virtual Learning World” Environment.

Creating and Managing RSS Feeds Kate Pitcher SUNY Geneseo © 2005

The Act Tab (Opportunity). Please select a button to learn more. Welcome to the Act Tab. The Act Tab provides for a way to share, send and receive feedback,

The Key to Search Engine Optimization Jonathan Hollingshead.

Search Engine Optimization. What is SEO? Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search.

Refreshing design, online and in print Making The Most Out Of Your Website Is The Web Working For You? Making The Most Out Of Your.

Bloglines.com How to use bloglines By: Jake Szymanski.

The term web2.0 refers to the development of online services that encourage collaboration, communication and information sharing. CILIP Scotland

WordPress Chapter 12: Attracting a Crowd BTM 395: Internet Programming WordPress: The Missing ManualWordPress: The Missing Manual by Matthew MacDonald.

. Outline 1.About LinkedIn 2.Personal Profile 3.Make Connections 4.Communicate 5.Groups 6.Pages 7.Events 8.Answers 9.Applications 10.Direct Ads.

Effectively Using Internet Technology Brian Cordeau University of Texas – San Antonio.

SCRAPING BUSINESS ADDRESSES Anisha S. Agenda When business URLs are present When business URLs are not present; What is present is a list of keywords.

LayoutLayout Manage your blog! Baharstudio.blogspot.com Baharstudio.50webs.com.

Adversarial Information Retrieval The Manipulation of Web Content.

Adversarial Information Retrieval on the Web or How I spammed Google and lost Dr. Frank McCown Search Engine Development – COMP 475 Mar. 24, 2009.

What’s Your Digital Marketing Strategy?. What is Digital Marketing? Computers Tablets Phones Social networks Traditional (Radio, TV) Ease of use.

RSS Feeds What, Why, & How… …without a CMS Don Parsons

E-Commerce and the Entrepreneur

A centre of expertise in digital information managementwww.ukoln.ac.uk Maximising the Effectiveness of Your Online Resources: Monitoring the Impact Brian.

Finding and Sharing Information in a Site Module 5.

Another reason to post PLR content is to draw in search engine traffic. If you’re going to use your PLR content, then you will need to rewrite it! Rewrite.

WISER: Gadgets and Widgets Jane Rawson, Vere Harmsworth Library Emma Cragg, Sainsbury Library.

1 Fighting Comment Spam Employing the site’s audience, coding skills, and free distributed solutions to fight back.

Search Engine Optimization: A Survey of Current Best Practices Author - Niko Solihin Resource -Grand Valley State University April, 2013 Professor - Soe-Tsyr.

Evaluation of Spam Detection and Prevention Frameworks for and Image Spam - A State of Art Pedram Hayati, Vidyasagar Potdar Digital Ecosystems and.

Search Engine Optimization for Dummies Peter Kent.

Emily Puleston. Wordpress is a free blogging website It is the #1 Content Management System site today First released in May, 2003 Has been downloaded.

Education Library University of Pretoria Presentation by Johann van Wyk During the Library 2.0 Road Show 2008.

Social Networking for Leagues LWVNYS Convention May, 2011.

LEARN Primary Academy May 10, Agenda General Overview Productivity and Collaboration News and Information Social Bookmarking and Networking Other.

Metrics Are you currently tracking the success of your website or blog? Success Metrics 101 Ron JonesRon Jones | November 29, 2010.

Search Engine Optimization Information Systems 337 Prof. Harry Plantinga.

Blogging Webinar LEARN THE BENEFITS OF BLOGGING & HOW TO GET STARTED!

SEO for Google in Hello I'm Dave Taylor from Webmedia.

SEARCH ENGINE OPTIMIZATION (SEO) Pamela Drake ENG 2720 Writing with New Media.

SEO stands for search engine optimization. It is simply strategies website owners use to increase ranking and traffic from the search engines. Search.

1 The EigenRumor Algorithm for Ranking Blogs Advisor: Hsin-Hsi Chen Speaker: Sheng-Chung Yen ( 嚴聖筌 )

Basic Blogs Jennifer Dempsey and Aimee Smith. "Can't I just you a link to my blog, miss?"

How to drive more and better quality traffic to your website.

+ “Introduction to Blogging” Katelyn Jacobsen By WordPress.org.

Zotline.in.  Content Strategy  Objective Of Product  Competitors  Target Audience  How to target  Way to target  Analysis of Situation  Reports.

Mastering the AUPHA Network Kristi Donovan, MS, CAE Senior Director, Professional Affairs 2012 AUPHA Annual Meeting June 2, 2012.

What services are out there? The first step in a successful SEO campaign is a programme of detailed keyword research. Google Keyword Tool Google.

Think Digital, Think Ally Digital Media 1of19 SEO Press Release Strategy 2015.

● The most common website platform ● User friendly-easy to edit ● Constantly improving-updates, plugins, themes Why WordPress?

Search Engine Optimization (SEO) Presentation By Celina Jonesi Small Business Seo – KG Tech.

SEO for Google in David Taylor Webmedia trading eight years in Chester Web design, SEO, digital marketing, training Visiting lecturer at University.

Types and purposes of online communities. Types of websites within online communities blogs chat rooms forums social networking wikis.

Adversarial Information System Tanay Tandon Web Enhanced Information Management April 5th, 2011.

In order to attract quality traffic to a particular website it is very important to know which strategies to adopt, if one is creative enough they will.

What is Local SEO? Optimizing the Business Website to local search results, people who search for local business services. Whether it may be any service/business.

How to Maximize the Reaches with The Right Blog Topics.

OvowTech Solutions Welcome To Web Development

PRESENTATION ON SEO.

PRESENTATION ON SEO.

Dofollow Blog Commenting Sites Blogs Commenting on Site Lists — Commenting Blogs are becoming a Very Popular Method to Build DoFollow Backlinks to Your.

Remarkable Digital Work  Search Engine Optimisation  Search Engine Marketing  Social Media Optimisation  Social Media Marketing.

SEARCH ENGINE OPTIMIZATION SEO. What is SEO? It is the process of optimizing structure, design and content of your website in order to increase traffic.

What is Google Adwords? Adwords is the platform you can use as an advertiser to show your ads on the Google Search Results Pages, partner websites or the.

Social Bookmarking Tools

Kaspersky Social Channel

Presentation transcript:

September/2007ECE/UBC - Predictable Computing Systems Prof. Sathish Golapakrishnan 1 Google, we’ve got a problem Elizeu Santos-Neto

September/2007ECE/UBC - Predictable Computing Systems Prof. Sathish Golapakrishnan 2 Spam Multiple variants  , web spam, link spam, tag spam, RSS feed spam, blog spam, etc Blogs are an easy target and tool How ?  A spam blog (example)  Comment spam (example)

September/2007ECE/UBC - Predictable Computing Systems Prof. Sathish Golapakrishnan 3 What are the effects? Search ranking manipulation  Link farms  Keyword spoofing User frustration: survey (Schroeder et al.)  25% have seen colleagues kicking their computers  2% confess to have hit the person next to them

September/2007ECE/UBC - Predictable Computing Systems Prof. Sathish Golapakrishnan 4 How to tame spam? Content analysis nofollow attribute Spam-proof ranking strategies “Report Spam” buttons Hybrid solutions

September/2007ECE/UBC - Predictable Computing Systems Prof. Sathish Golapakrishnan 5 Google, we’ve got a problem! “Unusual” posts appeared Design was completely changed Several spam links and comments

September/2007ECE/UBC - Predictable Computing Systems Prof. Sathish Golapakrishnan 6 What did it happen? Hypothesis: operators ignored the messages about spam detection. How does the Blogger spam detection works? (intuition)

September/2007ECE/UBC - Predictable Computing Systems Prof. Sathish Golapakrishnan 7 Spam Detector Blogs Blog Owner Where is my blog?

September/2007ECE/UBC - Predictable Computing Systems Prof. Sathish Golapakrishnan 8 Conclusions and Final Comments Even Google is not immune to operator failures Also, the mechanism seems to make a wrong assumptions about the speed of operators feedback Spam handling turnaround time should be proportional to the volume of visitors? Prefixed trust set of blogs?

September/2007ECE/UBC - Predictable Computing Systems Prof. Sathish Golapakrishnan 9 References Schroeder et al.  Collecting, Analysing, and Exploiting Failure Data from Real, Large Systems. Google Tech Talks, October, Spam Blog:  mortgage-california-ca.html mortgage-california-ca.html Spam Comment:  simply a link to a spam web page in the comments NetworkWorld.com:  blog-for.html blog-for.html Risks Digest 