confidential © mobile.4info.net Mobile Search and SMS alerts Uses for health

confidential © mobile.4info.net Company Overview Who are we? The leader in SMS search, alerts, and advertising. 4INFO publishes content directly, and on behalf of our partners using our publishing platform. 4INFO’s monetizes this content through highly targeted advertising programs with our SMS ad serving technology. Founded in 2004, and headquartered in San Mateo, California Funded by Gannett Company, Inc., Draper Fisher Jurvetson, NBC Universal, Sand Hill Capital, and U.S. Venture Partners.

confidential © mobile.4info.net Top 7 th : CUBS: 2 REDS: 1 * Open 24/7 Reply Dennys From: The 4INFO Mobile Network: 4INFO brings together proprietary content, third party publishers, and advertisers to deliver a free and compelling SMS experience. Publishers 4INFO Content Partner Content and more… weathersports stocks Advertisers and more…

confidential © mobile.4info.net Some of our premium partners and inventory… TV and Online Media Print and Online Media Online Communities and Services Innovative Mobile Companies Facebook Applications Leading Sports Brands

confidential © mobile.4info.net Why does mobile matter? Source: eMarketer, August 2006 There will be over 290 million mobile subscribers by 2010 in the US (90% of the population) US Mobile Subscription (millions | percentage US population) % 77% 83% 88% 93% 95%

confidential © mobile.4info.net Why does SMS (Text Messaging) matter? Why is SMS unique? SMS is the most ubiquitous form of communication in mobile outside of voice. SMS advertising is easy to do. Creative can be created in a day and takes up 25% of viewable space. 68% of people use SMS (76% of people and 50% overall)*  31% of people use WAP. *Source: Mobile Marketing Association, Mobile Attitude & Usage Study, November 2007

confidential © mobile.4info.net Print TV How our users find us… Online

confidential © mobile.4info.net Current health SMS offerings 1.Healthy living tips services 1.Daily health tips A service designed to keep subscribers abreast of new study results in medicine, as well as providing helpful tips around diet, exercise, and prevention. Sample tip: Boost antioxidant benefits of green tea by adding in lemon or orange juice. Daily diet tips A daily tip to help subscribers achieve a healthier lifestyle, through highlighting recipes and cooking tips, and tips on maintaining a healthy diet. Sample tip: Kiwi has a low glycemic index, offering a sweet taste with a fraction of the sugar. 2.Personal reminder service A customizable alert product that can be used to remind subscribers of prescription medicine schedules. Alerts can be sent to subscribers mobile phones. From: HEALTH TIP: Boost antioxidant benefits of green tea by adding in lemon or orange juice. Try it now: text “DIETS” to 44636

confidential © mobile.4info.net Product Roadmap Local health watch services 1.Local allergy alerts A daily SMS alert service for allergy sufferers, designed to keep subscribers aware of local allergen counts in their zip code. Users would receive alerts when their area achieved a “high level” status. Sample alert: ALLERGY ALERT: Local pollen level today for Palo Alto, CA is medium-high, with predominant pollens being Ceder and Juniper. Local flu warning alerts An alert service to inform subscribers when their local area is experiencing a high rate of reported cases of influenza. Sample alert: FLU ALERT: For the week ending Feb 17 th, 2008, influenza activity continued to increase across the state of CA. The current level is: widespread. From: FLU ALERT: For the week ending Feb 17th, 2008, influenza activity continued to increase across the state of CA. The current level is: widespread.

confidential © mobile.4info.net You can build these services too! The 4INFO publishing platform enables health care content producers to produce new text messaging campaigns in less than 5 minutes! No cost to you No cost to end users (*) Bookmark this URL:

confidential © mobile.4info.net 4INFO can help…. If you : a)Currently have a health related mobile product (SMS, WAP, App.) -Or – b) Have really good health related content, and want to create compelling SMS text messaging products Lee McArthur Product Manager - 4INFO Text “Lee” to for my contact details