Philanthropy and the Physician Presented by: Dr. Nick Voudouris Chair, York Central Hospital Foundation September 2009

York Central Hospital Foundation York Central Hospital Foundation Mission is to raise funds for hospital capital and equipment. Mission is to raise funds for hospital capital and equipment. Raised $5.3 million in Raised $5.3 million in Just finished a $35 million Capital Campaign. Just finished a $35 million Capital Campaign. Lean staff. Lean staff. Financially efficient. Financially efficient.

3 The Donor Who should we concentrate our fundraising efforts on? Who should we concentrate our fundraising efforts on? 3

The Little Old Lady The Little Old Lady Hospital volunteer, long- standing community member Hospital volunteer, long- standing community member The Public Corporation Offices and business in the community

Private Corporation Private Corporation Offices and business in the community Offices and business in the community Municipal Government Hospital is Provincial government’s responsibility

The Physician Works in the hospital or is affiliated with the hospital. You and me!

The Little Old Lady The Little Old Lady She is often wealthy. She is often wealthy. Family is taken care of Family is taken care of Average donation in last five years: $118,000 Average donation in last five years: $118,000

The Public Corporation Follows company policy. Lots of strings attached. Donations disappear in economic downturns. RBC Donated $250,000 for our capital campaign.

Municipal Government Hospital often is the largest employer in the community. Hospital often is the largest employer in the community. Great hospitals needed to attract businesses to community. Great hospitals needed to attract businesses to community. Increased funding for hospitals. Increased funding for hospitals. Donated $10 million to the hospital ‘s Capital Campaign. Donated $10 million to the hospital ‘s Capital Campaign.

Private Corporations Private Corporations The “Big Game” of hospital fundraising. The “Big Game” of hospital fundraising. 90% of all donations made by this 10% of the population. 90% of all donations made by this 10% of the population. Donations are simple. Donations are simple. Usually biggest donations to hospital. Usually biggest donations to hospital.

The Physician Poor source of donations. Poor source of donations. Entitlement beliefs. Entitlement beliefs. Poor Investors. Poor Investors. Need to use physicians in different ways to raise money. Need to use physicians in different ways to raise money.

How Physicians Can Help Financial Support. Realize that you are the “Fiber of Connectivity.” Physicians often just have to do their job well for donations to be made. Physicians never have to solicit donations. Identification of donors is all that is required.

Motivations for Giving Feel compassion towards people in need To help a cause in which personally believes To make a contribution to the community Personally affected by the cause To fulfill religious obligations or beliefs Income tax credit (percentage) Source: Statistics Canada

How Physicians Can Help Participate in “Gift Calls” when appropriate. Individual donors. Business groups, Politicians and Volunteers. Success often involves matching the right physician with the right donor.

How Physicians Can Help Attend Fundraising and Recognition Events. Celebrate new units and new equipment. Go to galas. They are fun! Participate in events such as “Mock Surgeries.”

Mock Surgery

How Physicians Can Help Be Ambassadors for the Hospital. Support initiatives such as the Grateful Patient Program and Meet the Physicians Night.

Grateful Patient Program Posters in all waiting areas of the hospital. Posters in all waiting areas of the hospital. Has raised over $130,000. Has raised over $130,000. May spur even bigger gifts not captured in the brochures. May spur even bigger gifts not captured in the brochures.

19 Philanthropy and Physicians Health care is all about patient care. Health care is all about patient care. We physicians can contribute much more to health care in the community beyond taking care of patients in our practices. We physicians can contribute much more to health care in the community beyond taking care of patients in our practices. Philanthropy is the key to providing physicians with leading edge technology and state of the art hospital physical plant. Philanthropy is the key to providing physicians with leading edge technology and state of the art hospital physical plant. Please get involved to help your patients, your community and your self. Please get involved to help your patients, your community and your self.