1 Meeting the Reporting Challenges at International Paper

Business Intelligence with SAP and Crystal Decisions

3 About International Paper Founded in 1898 Largest forest products company in the world Approximately the 60th largest company in the United States / 160th largest company worldwide

4 Largest private U.S. landowner with more than 12.5 million acres of forestlands Over 113,000 employees globally Operations in nearly 50 countries 2002 revenue: $25 billion About International Paper

5 Began implementing R3 as ERP solution in 1995 SAP R/3 Release B/4.6C Business Warehouse –3.0b – Upgraded from 3.0a SAP Web application server – 6.20 Crystal Reports 8.5 Crystal Enterprise 8.5

6 About Beverage Packaging

7 The Issues and Challenges Inconsistent unreliable reporting – Non standardized operations and platforms Reporting system was not scalable, expandable or flexible Manual intervention was required to accumulate and present data Mobile sales force limited access

8 Critical Success Factors Increase Sales Representatives ability to: Effectively manage relationships Respond to service needs (managing inventories) Grow the accounts Proactively manage the continuous improvement of profitability and margin derived from the account

9 The Solution Provide an end-to-end intelligence solution that empowers better decision making to help Beverage Packaging drive greater profitability Provide better access to quality data Access to timely information Increased accuracy of reports

10 The Solution Project Overview Functionality Implemented Benefits Realized Lessons Learned Next Steps

11 Project Overview Implementation Phased Approach – Obtain sponsorship – Build project team – Define Deliverables – Blue Print processes – Build System and validate functionality – Roll out functionality

12 Project Overview Implementation Timeline

13 Project Overview Staffing ( Full and part time ) Project Management 2 BW Architect/Developer1 Business Analyst 2 BW Administrator1 Report Writers2 BEx and Crystal Extended Team3

Reporting SystemsData Sources FormattingEnd User Project Overview Previous Reporting Environment

15 Project Overview Data Manipulation Before BW /Crystal Consolidation of multiple downloaded files Manually determine target group Lengthy effort required to complete process.

16 Project Overview Reporting Environment after BW/Crystal Data Warehouse Data SourcesReporting Tools BW 3.0B End User Web

17 Project Overview Data Manipulation After BW / Crystal Streamlined entire process. Time savings Data management functionality Simplified tools allow users to create without IT intervention

18 The Solution Project Overview Functionality Implemented Benefits Realized Lessons Learned Next Steps

19 Functionality Implemented Business Warehouse Crystal Reports Crystal Enterprise

20 Business Warehouse Sales Overview Cube Budget Cube MultiProvider COPA Cube Aged Inventory Cube

21 Functionality Implemented Business Warehouse Crystal Reports Crystal Enterprise

22 Crystal Reports Friendly end user tool Able to leverage existing Crystal experience Experienced short learning curve for application Formatted reporting Combine SAP and Non-SAP data

23 Aged Inventory Report

24 Profitability Report

25 Net Sales Report

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30 Functionality Implemented Business Warehouse Crystal Reports Crystal Enterprise

31 Crystal Enterprise Ability to schedule and deliver reports in a secure fashion based on user needs Central administration and management of the enterprise system Direct access to web enabled Crystal Reports

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33 Functionality Implemented Business Warehouse Crystal Reports Crystal Enterprise

34 Routed s to predefined inbox Delivered report as an Adobe Acrobat (PDF) file

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36 The Solution Project Overview Functionality Implemented Benefits Realized Lessons Learned Next Steps

37 Benefits Realized Delivery of timely accurate and actionable information - consistent data Put relevant information directly in the hands of the people best positioned to use it to drive profits Allows Beverage Packaging to take proactive approach with many issues

38 Benefits Realized Data consolidation and data integrity Deployed reusable and scalable components Easy access - zero footprint High System Availability Crystal support and training

39 The Solution Project Overview Functionality Implemented Benefits Realized Lessons Learned Next Steps

40 Lessons Learned Data management and integrity –Avoiding record duplication and ensuring consistency of information Resource constraints

41 Lessons Learned The Team’s experience The team background Mapping the R/3 development team skill sets to BW The utilization of SAP training to enhance BW developer skills Customization of business content

42 Early life cycle for integration of products Documentation Throughout the project SAP and Crystal provided support with varying degrees of response time Lessons Learned SAP & Crystal Support

43 The Solution Project Overview Functionality Implemented Benefits Realized Lessons Learned Next Steps

44 Planned Functionality Expand application to other divisions within Consumer Packaging Web enable SAP Portal Integration Further leverage SAP and Crystal partnership

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51 Questions

52 Thank you for attending! Please remember to complete and return your evaluation form following this session. Session Code: 209