LINDSAY COURT Nonprofit Community Health Center Web Strategies

Lynn Community Health Center

Located in Lynn, Massachusetts. Lynn is the largest city in Essex County, densely populated and culturally diverse. Mission: To provide the highest quality of health care for everyone in the Greater Lynn community, particularly the medically underserved, poor, minority and immigrant populations, regardless of the ability to pay. Target Audience 40% of Lynn residents are of a minority group High rate of poverty No Budget

Web Strategy Static Website No resources or budget for web development. Volunteer graphic designer works maintains the website No social media or technology

SWOT Analysis Strengths  Prominent health center in the community Weaknesses  Only one person responsible for web content  No bilingual resources  Lack of important contact information  No social media  Lack of feedback tools  No permanently employed web designer  Inefficient donation option Opportunities  Social media applications: Facebook, Twitter  Bilingual content  Usability testing Threats  No budget for web development  Other more appealing websites and information sources

Fenway Health

Located in Boston, Massachusetts Mission: To enhance the physical and mental health of its community, which includes those who are gay, lesbian, bisexual, transgender (LGBT), the people who live and work in our neighborhood, and beyond. Target Audience The LGBT community Communities of color People living with HIV/AIDS. Including salaries, $100,000 budget

Web Strategy Facebook Newsletter subscription Patient Portal Feedback tool Search Option Links to online resources Online donation option

SWOT Analysis Strengths  Affiliation with Beth Israel Deaconess Medical Center  Very large budget  Confidential patient portal  Strong Facebook page  Search option  Monthly newsletter- subscription  Well known, credible Weaknesses  Very text heavy Opportunities  Video and multimedia platform  Twitter  Blogs  Mobile applications Threats  Other health websites and information sources

Greater Lawrence Family Health Center

Located in Lawrence, Massachusetts 2 nd largest nonprofit community health center in Massachusetts. $44 million operation Mission: To improve and maintain the health of individuals and families in the Merrimack Valley by providing a network of high quality, comprehensive health care services and by training care professionals to respond to the needs of a culturally diverse population. Target Audience 80% of Lawrence residents are from Puerto Rico or the Dominican Republic 90 % live below the federal poverty level 25 % have no health insurance Budget less than $100 a year

Web Strategy Social Media: Facebook, Twitter Multimedia Blogs

Web Strategy News feeds Text messaging service Monthly newsletter Pay Pal Podcasts

SWOT Analysis Strengths  Videos posted on YouTube  Strong Facebook page  Twitter  CDC Flu Feeds  Text messaging service  Use of Pay Pal for donations Weaknesses  Limited budget  No bilingual resources  Lack of doctor contact information  No subscription option for monthly newsletter Opportunities  Mobile application Threats  Other health websites and information sources

Comparison Lynn Community Health Center Fenway Health Greater Lawrence Family Health Center Facebook (but not linked to website) Twitter (but not linked to website) YouTube, multimedia(video on Facebook) Blog E-Newsletter (but no subscription) Bilingual material(coming soon) News feed Text Messaging Service Podcasts Feedback option Patient Portal Search Option Online donation option

Lynn Community Health Center Recommendations Establish social media outlets, particularly Facebook More images and downloadable resources Provide bilingual content Hire a web designer Conduct usability test to identify problems

Fenway Health Recommendations Expand social media to include Twitter Build a video and multimedia platform Feature blogs Implement mobile applications

Greater Lawrence Family Health Center Recommendations Implement mobile applications Provide bilingual content, including a blog Make the monthly newsletter a subscription service Conduct usability tests once bilingual component is in place

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