안녕하세요 (Hello!) What is mobile for the BBC? What have we done in this space? How does the BBC approach Web 2.0?

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안녕하세요 (Hello!) What is mobile for the BBC?

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Presentation transcript:

안녕하세요 (Hello!) What is mobile for the BBC? What have we done in this space? How does the BBC approach Web 2.0?

What is ‘mobile’? Any interaction between the BBC and its audience over a portable device or within a mobile situation –Personal –Sociable –Portable –Immediate –Location aware It’s not just a tiny version of the Web!

What is ‘mobile’ for the BBC? An opportunity to consume UK audiences should have ubiquitous access to an instant, high quality personal connection to BBC content and services they need, at the lowest cost

What is ‘mobile’ for the BBC? A new set of tools Mobile platforms should provide the BBC the richest creative canvas with which to fulfil its public purposes

What is ‘mobile’ for the BBC? The next step for broadcasters Mobile should fundamentally deepens the relationship between the BBC and its audiences supporting the BBC into future charter periods

Framework for mobile Mobile browser Mobile rich media/Mobile broadcasting Messaging Out of Home

Mobile browser service Recently relaunched: New look, Local, More AV… 3 million+ Unique Users/Month

Mobile browser service A closer look at the Olympic Games: Headlines, videos, medals…

Mobile browser service A closer look at the Olympic Games: 2 unexpected ‘golds’…

Mobile browser service Vodafone E-News: BBC Sport took over the Vodafone sport homepage with personalised Olympic news service Vodafone Olympic Widget

Mobile rich media/broadcasting

Cost is a huge concern Users don’t always understand how tariffs work “what a month overseas + iPhone gets you”

Mobile rich media/broadcasting Wifi-enabled devices have enabled new opportunities BBC iPlayer is already available on the iPhone and will soon be available on the Nokia N96 and other devices For 3G users, close collaboration with network operators to do good handset detection is also key

Mobile rich media/broadcasting Other highlights have included: - Live streaming of the Olympic Games - 3G TV trials conducted with various operators - Podcasting

Messaging Compliance Unit New programme formats – more than just voting! Alerts services (including News headlines and Olympics)

Out of Home Big Screens: Olympics, Liverpool, Bluetooth and more Semacodes: Connecting real and virtual

Web 2.0 – a way of thinking Straightforward –(simple, uncomplicated) Functional –(usable, useful) Gregarious –(sociable, participatory) Open –(exposed, unguarded) Evolving –(emergent, growing)

Web 2.0 – a way of thinking P P P P P Distinctive Portfolio Promise Fulfilled Participatio n Personal Experience Part of the Web The BBC on the Web

감사합니다. (Thanks) Jason DaPonte Managing Editor BBC Mobile Platforms