Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels 1 Febelux 23 mai 2006 WHY IS BUSINESS CHANGING? Marc LUYCKX GHISI Dean « CBA Business School »ZAGREB Brussels

Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels 2 Febelux 23 mai 2006 A SHARP TRANSFORMATION… (Peter DRUCKER)

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels3 Every few hundred years in Western History there occurs a sharp transformation. Within a few short decades, society rearranges itself : its worldview (paradigm), its basic values, its social and political structures, its arts, its key institutions. Fifty years later there is a new world.” Peter DRUCKER: “Post Capitalist Society”. p.1.

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels4 Transition to Transmodern End of Patriarchal Society Agrarian Pre-Modern Industrial Modern Agrarian Relict Knowledge Society Transmodern New Male/Female Partnership Cultural Creatives Industrial Relict Supra-Ego Awareness Time 9/11? DANGER!

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels5 One of the most fundamental shifts “We are living through one of the most fundamental shifts in History: “We are living through one of the most fundamental shifts in History: a change in the actual belief structure of Western Society. a change in the actual belief structure of Western Society. No economics, political or military power can compare with the power of a change of mind. No economics, political or military power can compare with the power of a change of mind. By deliberately changing their images of reality, people are changing the world.” Willis HARMAN Stanford Research Institute, Founder of the “World Business Academy” (+1997) By deliberately changing their images of reality, people are changing the world.” Willis HARMAN Stanford Research Institute, Founder of the “World Business Academy” (+1997)

Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels 6 Febelux 23 mai 2006 FIVE LEVELS OF CHANGE

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels7 1. Humanity is in danger of collective death although we have money and technology 2. End of the Patriarchal values (Command, control) 3. End of “Modernity”. “Transmodernity” = the best of premodern and modern. post secular, flat, tolerant, new level of resp. & consciousness. 4. Knowledge society as a turbo of change 5. Crisis of all institutions.

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels8 The Iceberg of Change Level 2 : End of Patriarchal myths, sacred and values Level 3: End of Modernity: REASON Only Truth, Science, Violence, Pyramids, Control Level 4 : The knowledge society : post-capitalist society (Drucker) Level 5 : Credibility gap of all Institutions is increasing Level 1 : Danger of Collective Death dramatically…

Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels 9 Febelux 23 mai 2006 LEVEL 1: HUMANITY IS IN DANGER OF COLLAPSE

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels10 WorldWatch Institute Washington “Our global economy is outgrowing the capacity of the earth to support it, moving us ever closer to decline and possible collapse…. “Our global economy is outgrowing the capacity of the earth to support it, moving us ever closer to decline and possible collapse…. “We have the technologies needed to build the new economy…” “We have the technologies needed to build the new economy…” Lester BROWN: “Plan B 2.0” Norton NY, London Lester BROWN: “Plan B 2.0” Norton NY, London Presentation text on the cover Presentation text on the cover.

Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels 11 Febelux 23 mai 2006 Level 2: END OF PATRIARCHAL VALUES

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels12 From Matrilinear to Patriarchal MATRILINEAR(-3500) MATRILINEAR(-3500) Woman= Goddess, Woman= Goddess, snake = her power snake = her power SACRED = LIFE tree, blood, birth… SACRED = LIFE tree, blood, birth… Sexuality + Pleasure Sexuality + Pleasure Power = life giving Power = life giving Beauty + art Creativity Beauty + art Creativity PATRIARCHAL PATRIARCHAL God the Father God the Father women infer + sin. women infer + sin. SACRED= Violent DEATH, blood, cross… SACRED= Violent DEATH, blood, cross… Sex pleasure impure Sex pleasure impure Power = to kill Power = to kill Ascetism is better Ascetism is better

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels13 INFLUENCE on RELIGIONS Patriarchal values are below the religions Patriarchal values are below the religions In theory Religions can adapt. Jesus and Mohammed were definitely more post patriarchal that their followers. (“Da Vinci Code”!) In theory Religions can adapt. Jesus and Mohammed were definitely more post patriarchal that their followers. (“Da Vinci Code”!) Will Religions adapt to post patriarchy ? Will Religions adapt to post patriarchy ? Or will the XXIst century be spiritual-post religious? Or will the XXIst century be spiritual-post religious?

Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels 14 Febelux 23 mai 2006 Level 3: TOWARDS TRANSMODERNITY

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels15 Pre-Modern to Modern PRE-MODERNMODERN COSMOS = object GOD Clergy Government Men Women REASON Economist Government Men Women COSMOS = sacred

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels16 From Modern to Transmodern MODERNTRANSMODERN Cultures Centre is empty Men part of COSMOS Men ‘above’ the COSMOS REASONEconomist Government Men Women

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels17 From Modern to Transmodern New Definition of TRUTH MODERN Pyramidal Pyramidal Intolerant Intolerant Rational = truth Rational = truth Secular (France) Secular (France) Disenchanted Disenchanted NOT Responsible NOT Responsible No conscious of whole No conscious of wholeTRANSMODERN Round table + Hole Round table + Hole Radical tolerance Radical tolerance Truth exist=“void” Truth exist=“void” Post secular Post secular Re-enchanted Re-enchanted Collective responsibility Collective responsibility New level of consciousness New level of consciousness

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels18 MODERN and TRANSMODERN NEW DEFINITION OF SCIENCE MODERN SCIENCE Objective + TRUE Objective + TRUE Rational = OK Rational = OK Value free Value free No societal response No societal response Analytic Disciplines Analytic Disciplines Offer approach Offer approach Engineering Human Mind Engineering Human MindTRANSMODERN Subjective + poetic Subjective + poetic Complex, metarational Complex, metarational Values are carried Values are carried Civil society involvement Civil society involvement Transdisciplinary Transdisciplinary Demand approach Demand approach All possible NOT OK All possible NOT OK

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels19 Modern & Transmodern : New Management of violence MODERN STATE Non-violence inside State Borders Non-violence inside State Borders Official Violence outside borders Official Violence outside borders WAR is normal policy (Clausewitz) WAR is normal policy (Clausewitz) Member STATES + US Member STATES + US TRANSMODERN State Non violence Between States (EU = success) Non violence Between States (EU = success) Normal Policy = Non- violent negotiation Normal Policy = Non- violent negotiation WAR is latest resort + Just WAR is latest resort + Just EU Foreign Policy? EU Foreign Policy?

Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels 20 Febelux 23 mai 2006 Level 4 : THE KNOWLEDGE SOCIETY

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels21 DEFINITIONS Data: Mainly facts about things or records (eg in databases) also what is on the WWW, it may be structured and/or unorganised Data: Mainly facts about things or records (eg in databases) also what is on the WWW, it may be structured and/or unorganised Information: Data that may be already sorted eg by Google™. There is an overabundance of this. Information: Data that may be already sorted eg by Google™. There is an overabundance of this. Knowledge: is data and information ‘processed’ by human cognitive systems and passed out Knowledge: is data and information ‘processed’ by human cognitive systems and passed out Human brain and networks are the NEW TOOLS of PRODUCTION Human brain and networks are the NEW TOOLS of PRODUCTION Wisdom, Knowledge are less common. Perhaps there is not enough. Wisdom, Knowledge are less common. Perhaps there is not enough.

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels22 Knowledge society= Post capitalist? (Peter Drucker 1993)  This new economy is POST CAPITALIST because capital becomes less important than knowledge in the value creation process  Value creation is linked to knowledge applied to knowledge.  This new tool of production is more important than capital and technology.

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels23 NEW VALUE CREATION PROCES INDUSTRIAL SOC. INDUSTRIAL SOC. Add value to object Add value to object From steel to car ! From steel to car ! Tool is Machine Tool is Machine Humans are cost Humans are cost Management is machine-centered Management is machine-centered Machine is central Machine is central KNOWLEDGE SOC. KNOWLEDGE SOC. Create new K Create new K From data, info to K From data, info to K Tool is Human brain in Networks Tool is Human brain in Networks Humans are capital Humans are capital Management is Human-centered Management is Human-centered Machine is at service Machine is at service

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels24 BEYOND TRADE (I) If I exchange an object against money, I loose the object. This is “trade”: I win and I loose. “Win-Loose” logic If I exchange an object against money, I loose the object. This is “trade”: I win and I loose. “Win-Loose” logic If I exchange knowledge, I do not loose my knowledge. I win and you win. I am not trading anymore. I share. This is a “win-win logic” of sharing. If I exchange knowledge, I do not loose my knowledge. I win and you win. I am not trading anymore. I share. This is a “win-win logic” of sharing.

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels25 BEYOND TRADE (II) INDUSTRIAL SOC. INDUSTRIAL SOC. Free trade of objects Free trade of objects Industrial structure Industrial structure Pyramids Pyramids Unemployment Unemployment Pollution Pollution Quantitative growth Quantitative growth KNOWLEDGE SOC. KNOWLEDGE SOC. Free sharing of knowl. Free sharing of knowl. Post-industrial-capitalist. Post-industrial-capitalist. Network =value creation Network =value creation Self-creation of my job Self-creation of my job Immaterialization of prod. Immaterialization of prod. Qualitative growth Qualitative growth

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels26 ANOTHER ECONOMY(I)  Quality of knowledge is more important than quantity.  Progress becomes more qualitative than quantitative.  Measurements are more qualitative: “Intangible” value are increasing

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels27 ANOTHER ECONOMY (II) Secrecy and patenting are in crisis Secrecy and patenting are in crisis From “Win-Loose” to “Win-Win” From “Win-Loose” to “Win-Win” From “exclusion” to “inclusion” From “exclusion” to “inclusion” From Logic of war to logic of love ! From Logic of war to logic of love ! From “command and control” to “enabling creativity and sharing” From “command and control” to “enabling creativity and sharing”

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels28 ANOTHER MANAGEMENT Human capital is central because it is caring for the tool of production: Please come back! Human capital is central because it is caring for the tool of production: Please come back! Thus Management : shifts 180° towards human centeredness = more creativity- centred, gender & culture – centred. Thus Management : shifts 180° towards human centeredness = more creativity- centred, gender & culture – centred.

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels29 ANOTHER SYSTEM OF MEASUREMENTS « Intangible assets » is a new concept invented by Karl Erik SVEIBY (Sweden) « Intangible assets » is a new concept invented by Karl Erik SVEIBY (Sweden) They are becoming more and more important in the knowledge society They are becoming more and more important in the knowledge society Because the knowledge society is about knowledge which is immaterial, intangible and qualitative. Because the knowledge society is about knowledge which is immaterial, intangible and qualitative.

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels30 A NEW CONCEPT : INTANGIBLE ASSETS (I) Intangibles assets = Intangibles assets = –Know how, –Reputation, –Trust in the company, –Structure of the company, –Strategy (balanced scorecards) –Relations with personnel, –Relations with clients,

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels31 A NEW CONCEPT : INTANGIBLE ASSETS (II) Relation with civil society Relation with civil society Relation to environment Relation to environment Relation to our collective future and sustainability Relation to our collective future and sustainability But also quality of the networks But also quality of the networks

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels32 NEW TOOLS OF PRODUCTION  1st Tool of production =Human brain : Knowledge is produced by human brain which digests data and information and creates knowledge.  2 d tool of production =Networks : Knowledge is increased only by sharing in a network. This is an inclusive logic.

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels33 MEASURING INTANGIBLE ASSETS ? Stock exchange measurements are still looking at financial “tangible” assets (quantitative) but they increasingly look at “intangible” assets (qualitative). Stock exchange measurements are still looking at financial “tangible” assets (quantitative) but they increasingly look at “intangible” assets (qualitative). Today a company is measured more and more by its intangible assets. Today a company is measured more and more by its intangible assets. Example: “Men’s Wear” USA. & “World Business Academy”, “Spirit in Business”. Example: “Men’s Wear” USA. & “World Business Academy”, “Spirit in Business”. See also Neskey: See also Neskey:

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels34 GROWING IMPORTANCE OF INTANGIBLE ASSETS (II)

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels35 Intangible indicators grow Transparency ICT Proliferation Financial indicators remain important Non-financial indicators grow in importance Potential for greater participation and wider accountability

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels36 CONCLUSION : NETWORKS AS CRUCIAL INTANGIBLE ASSET Networks increase creativity in K product. Networks increase creativity in K product. Networks are part of the NEW TOOL of PRODUCTION. Networks are part of the NEW TOOL of PRODUCTION. It is crucial to be active participant in excellent networks It is crucial to be active participant in excellent networks As individual As individual As a company As a company It is not an option: it is indispensable It is not an option: it is indispensable

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels37 CONCLUSION (II): NEW VALUES… Underlying values needed in the industrial capitalist society are freedom, initiative, ceativity… Underlying values needed in the industrial capitalist society are freedom, initiative, ceativity… NEW (more feminine)Values are needed: NEW (more feminine)Values are needed: –Freedom (of sharing) –Solidarity, Caring, Respect –Transparency –Concern for the Common Good

Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels 38 Febelux 23 mai 2006 LEVEL 5 : EU AS THE FIRST TRANSMODERN POLITICAL STRUCTURE

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels39 History of the EU : 1 Monnet refuses Council of Europe 1949 Monnet refuses Council of Europe 1949 Monnet & Adenauer May Monnet & Adenauer May Coal & Steel Treaty Coal & Steel Treaty Failure of Community of Defense Failure of Community of Defense Treaty of Rome Treaty of Rome Single Act, Maastricht, Amsterdam, Nice. Single Act, Maastricht, Amsterdam, Nice.

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels40 History of the EU : 2 Under Delors : Under Delors : –+ social policy : social fund for poor citizens –+ devpt Policy for the ACP (“Lomé”) –+ regional policy solidarity/ poor regions –+ Environment policy overarching all ! –+ Cultural policy not very rich! –+ abolition of visas ( “Schengen”) –+Foreign Policy + Defense & Security Policy

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels41 History of the EU : : Commission is killed by the European Parliament. 1999: Commission is killed by the European Parliament. Hence period of Retreat and fear… Hence period of Retreat and fear… : is “Free Market” period, although = obsolete “industrial” concept : is “Free Market” period, although = obsolete “industrial” concept : Transitions and dangers? : Transitions and dangers?

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels42 The EU = first transmodern entity Alliance of non-violence between States Alliance of non-violence between States In a global world we need non violence between States. Success of EU model. In a global world we need non violence between States. Success of EU model. –New Foreign policy ? –New Defense and Security policy ? –Importance of International Human rights ? –New economic policy: Lisbon (I) ? –Global actor for “Sustainable” economics ?

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels43 Paradigm shift in Foreign Policy 1 Premod.Modern Trans + Trans - 1. State EmpireState Post - State EU Anarchy 2. Foreig Policy Conquer Econom interests For pol internal Anarchy 3. Power LandCapitalKnowledManipul 4. Interf ColoniesNo/trade Hum Rig Maffias 5.Nat. Interest ImperialState Com. Good Relig. Expans.

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels44 Paradigm shift in Foreign Policy 2 Premod.Modern Trans + Trans - 7.BorderExtendFixedPorousParadig 8.SecuritRelativeDeterrenSharingNewCon 9.Religio Pope =1 SepareDistingoClash 10.SecrstrategyStrategyNOPseudo 11.GoveForceEconomHonestManipul

Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels 45 Febelux 23 mai 2006 US & EUROPEAN DREAMS DECLINE AND RAISE

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels46 US and EU DREAMS : 1 American Dream American Dream –Politics Modern State (1800) Modern State (1800) Independance Independance War & death penalty War & death penalty –Science & Technol. Always good Always good Modern approach Modern approach European Dream European Dream –Politics Transmodern (2010) Non-violent pact No war & negotiation –Science & Technol To be monitored Transmodern approach

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels47 US and EU DREAMS : 2 AMERICAN DREAM AMERICAN DREAM –Business $ is God’s blessing $ is God’s blessing New Transmod. Busin. New Transmod. Busin. –Economy Freedom = Propriety Freedom = Propriety Free Trade as religion Free Trade as religion EUROPEAN DREAM EUROPEAN DREAM –Business Burden of proof on B Transmodern Busin. –Economy “Free Trade” + Social Sharing in networks?

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels48 US and EU DREAMS : 3 US DREAM US DREAM –Environment Against US freedom Against US freedom National approach National approach Burden on consumer Burden on consumer –Human rights National approach National approach –Integration process By indentification (//F) By indentification (//F) EU DREAM EU DREAM –Environment Sustainability is norm World Consciousness “Precaution principle” –Human rights Global & transnational –Integration process capitalize on diversity

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels49 US and EU DREAMS : 4 AMERICAN DREAM AMERICAN DREAM –Work Life for work Life for work Time efficiency+doing Time efficiency+doing More efficient More efficient –National identity God given mission God given mission –Death Instinct (Rifkin!) Consume without care Consume without care No care for survival No care for survival EUROPEAN DREAM EUROPEAN DREAM –Work Work for life Quality of life, being Less efficient –Multi level identity Our common survival –EU = Life project Non-violence project Also towards nature Global ethics

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels50 EU dream and citizens Are citizens aware of the EU dream? Are citizens aware of the EU dream? Are the governments speaking about transmodern dimension? Are the governments speaking about transmodern dimension? Why are Europeans so skeptical? Why are Europeans so skeptical? Are they aware of the transmodern quality of their dream? Are they aware of the transmodern quality of their dream? Are the EU governments getting the dream? Are the EU governments getting the dream?

Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels 51 Febelux 23 mai 2006 CHAPTER 4: A NEW MISSION FOR THE BUSINESS ?

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels52 BUSINESS AND ETHICS : A NEW RELATION Industrial objects are “tangibles” & ethically neutral. Industrial objects are “tangibles” & ethically neutral. Knowledge is IMMATERIAL, “intangible” & always linked to a meaning Knowledge is IMMATERIAL, “intangible” & always linked to a meaning And thus to ethics. And thus to ethics. Producing knowledge thus involves a meaning and a business reputation = an “intangible” asset. Producing knowledge thus involves a meaning and a business reputation = an “intangible” asset.

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels53 EU : ONLY 5 % ARE CHANGING 95 % of the EU Business leaders stick to the old industrial strategies: 95 % of the EU Business leaders stick to the old industrial strategies: –More capital + advanced technology 5 % of the EU Business leaders change really their strategy: 5 % of the EU Business leaders change really their strategy: –Capital+ Technology.+human creativ –Enterprise in Network :win-win strat. –Personnel is not a cost but key asset

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels54 US: 10 % SURVIVED THE CRASH Verna ALLEE: Verna ALLEE: ˝In US, only those 10% have survived the dot.com crash: Example: CISCO˝ ˝In US, only those 10% have survived the dot.com crash: Example: CISCO˝ ˝Because they have changed : ˝Because they have changed : –The tools (ICT) –The structure of their enterprise –The underlying vision of their scope and values˝.

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels55 Four definitions of entrepreneurship 1. Agrarian : Conquer More land 2. Industrial : Conquer Markets. CEO controls and knows. 3. Knowledge entrepreneur : cares for human capital, fosters creativity, Sustainable. Facilitator. 4. “Spiritual” entrepreneur: conscious of his mission towards the Common Good of Humanity.

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels56 Challenges for Business? Administrations and politicians are slow to understand and adapt to the change. Administrations and politicians are slow to understand and adapt to the change. Business is sometimes more quick to grasp the changes and to adapt. Business is sometimes more quick to grasp the changes and to adapt. Business has perhaps a crucial role in warning politicians and showing the way forward? Business has perhaps a crucial role in warning politicians and showing the way forward?

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels57 Some good Books… Peter DRUCKER: “Post capitalist society”, Harper Business, New York, Peter DRUCKER: “Post capitalist society”, Harper Business, New York, Verna ALLEE: “The future of knowledge” Elsevier Science, 2003, USA. Verna ALLEE: “The future of knowledge” Elsevier Science, 2003, USA. Rob CROSS: “Networks in the Knowledge economy” Rob CROSS: “Networks in the Knowledge economy” LEIBOLD and al. : “Strategic Management in the Knwoledge economy” LEIBOLD and al. : “Strategic Management in the Knwoledge economy” David ROONEY (Australia): “Handbook on the Knowledge economy” David ROONEY (Australia): “Handbook on the Knowledge economy” 2005.

Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels58 Good Books (II) Jeremy RIFKIN: “The European Dream: when Europe’s vision of the future is silently eclipsing the American dream” Penguin Jeremy RIFKIN: “The European Dream: when Europe’s vision of the future is silently eclipsing the American dream” Penguin Ray ANDERSON: “Mid Course correction” (Interface) Ray ANDERSON: “Mid Course correction” (Interface) World Business Academy: World Business Academy: “Neskey” on intangible measurements : “Neskey” on intangible measurements :