Chris Carr, JD “Incorporating Blogging (and Other Technologies) Into Your STSA Program” March 5-6, 2009 Associate Dean of Graduate Programs & Faculty Development.

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Presentation transcript:

Chris Carr, JD “Incorporating Blogging (and Other Technologies) Into Your STSA Program” March 5-6, 2009 Associate Dean of Graduate Programs & Faculty Development Professor of Business Law Cal Poly, San Luis Obispo Orfalea College of Business Copyright © Chris Carr, 2009

My Biggest Pieces of Advice … “Just Do It” “Be Patient, Not Perfect, and Incrementally Build Your Technology Pieces”

Questions/Issues Copyright © Chris Carr, 2009 Why use such technology? How does one start a "blog" and how does it work? How to effectively use such technology to enhance the student learning experience and skill development? Relatedly, how can such technology be used to force students out of their comfort zones and take greater responsibility for their own learning and success? The delicate balance between personal student space within cyberspace, professionalism, and STSA goals/objectives when using such technology. How can such technology be used to make better and more efficient use of faculty face time with students? How can such technology be used to enhance a program's assessment of student learning? How can such technology help one better market one’s overall program to prospective applicants, particularly if their advertising budget dollars are limited? What are some of the perils of using such technology in a STSA program?

The Perils of Blogging (and Using Similar Technologies) Copyright © Chris Carr, 2009

Related Articles/Readings: Copyright © Chris Carr, 2009 Steven D. Krause, “Blogs as a Tool for Teaching,” The Chronicle of Higher Education, June 24, 2005 Ted Olsen, “The Death of Blogs,” Christianity Today, January 11, 2009 Kaiser Kuo, “Blogs, Bulletin Boards, and Business,” The China Business Reiview, January-February 2009 Salvatore Parise, Patricia J. Guinan, and Bruce D. Weinberg, “The Secrets of Marketing in a Web 2.0 World,” The Wall Street Journal, Dec. 15, 2008 Rebecca Reisner, “Comcast’s Twitter Man,” Business Week, January 13, 2009 “Dan Harris — A Flavorful Blawgger,” January 8, this is a blog post that can be found at:

Other Technologies Copyright © Chris Carr, Facebook 2. Twitter (a social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as ‘tweets’), which are text-based posts of up to a maximum of 140 characters in length) 3. Voicethread.com (an asynchronous collaborative, multimedia slide show that holds images, documents and videos and allows people to leave comments in 5 ways - using voice (with a mic or phone), text, audio file, or video (via a webcam) 4. MSN Messenger (allows for synchronous text messaging) 5. Skype (talk to anyone in the world for pennies; also allows for synchronous and asynchronous text messaging)

Accelerated MBA Track 60 units/15 total courses (4 units each ) Summer Session Fall Quarter Winter Quarter Spring Quarter Summer Session Required Electives GSB 528 (Technology Commercialization) GSB 529 (Communications) Required Courses GSB 512 (Org. Behavior) GSB 513 (Stats) GSB 523 (Macro Econ) Electives (pick one) GSB 514 (Law) GSB 522 (MIS) Required Courses GSB 511 (Accounting) GSB 524 (Marketing) GSB 531 (Finance) Electives (pick one) GSB 578 (International Business) GSB 555 (Negotiations) Required Courses GSB 533 (Managerial Econ) GSB 534 (Operations) GSB 562 (Strategy) Electives (pick one) GSB 537 (Ethics) GSB 569 (Intellectual Property) Required Elective International Study Tour – GSB 563 (China-India Trip) (could be anywhere from 10 to 20 days, including travel there and back) Copyright © Chris Carr, 2009

Copyright © Chris Carr, 2009

Incorporating Your STSA Program Into Assessment Master of Business Administration Learning Objectives: 1. Demonstrate an understanding of and ability to integrate general business concepts, theories, strategies, perspectives. (General business knowledge and integration appropriate for a general MBA degree) 2. Recognize issues and solutions using an approach that reflects ethical and sustainable values. (Decisions/ethics) 3. Apply analytics to decision-making. (Analytical thinking using data) 4. Demonstrate knowledge of the issues involved in conducting business in a diverse, global environment. (Global/International) 5. Recognize leadership skills and link them to leadership theory, demonstrate effective written communication and oral communication and presentation skills, and demonstrate effective team behavior. (Communication/teamwork/leadership)

Questions? Copyright © Chris Carr, 2009