Chapter 12: Traditional Advertising Media. I. Out-of-Home (esp. Billboards) II. Newspapers III. Magazines A. Audience Measurement IV. Radio A. Audience.

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Presentation transcript:

Chapter 12: Traditional Advertising Media

I. Out-of-Home (esp. Billboards) II. Newspapers III. Magazines A. Audience Measurement IV. Radio A. Audience Measurement V. Television Strengths and Limitations? Ad Spending 2007 vs %CHNG Internet18.9 National Magazines7.6 Outdoor7.2 National Sunday Supplements4.9 National Cable TV2.2 Spanish-Language TV1.5 Network TV-1.5 Local Magazines-1.7 Spot Radio-2 Spot TV Markets Network Radio-3.9 B-to-B Magazines-4 Local Sunday Supplements-4.9 Spot TV Markets Local Newspaper-7.5 National Newspaper-7.7 SOURCE: Nielsen Monitor-Plus Advertising- Background

I. Out-of-Home (esp. Billboards) building illuminationbanners & wallscapesbus advertisingmobile billboards sports marketingbicyclesairport advertisingblimps/airships billboardscinema adsstreet teamstaxi advertising street teamswrapped vehiclesmall displaysscooter caravans EMC Outdoor

II. Newspapers Newspaper Ad RevenuesThe Nation's Top 100 Newspapers

III. Magazines A. Audience Measurement See Table 12.4, p. 368 Top 100 MagazinesMagazine Ad Revenues

IV. Radio A. Audience Measurement Radio Ad RevenueSatellite vs. Free Radio Ratings

V. Television Future of the 30-Second Commercial Discussion Questions: 1, 5, 13, 14