SARS Silver Group members: Leslie Bonnie Alex Rico Cindy Vanessa Denise.

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Presentation transcript:

SARS Silver Group members: Leslie Bonnie Alex Rico Cindy Vanessa Denise

SWOT ANALYSIS SWOT-Internal & External Analysis Strengths Weaknesses Opportunities Threats SWOT Analysis For SARS Silver 1.Introduction

2.SWOT for SARS Silver Strength I.Special and Creative Design II.High Quality Silver Weakness I.Low Brand Awareness II.Unaffordable High Price

Opportunities I.High Growth Rate in Jewelry Market II.More Career Women Threats Intensive competition: Some people who want to start to establish their career will meet many competitors like Tiffany and George Jensen

Marketing Survey for SARS Silver Target Market Selection I.Market Segmentation Demographic Segmentation:Income Level, Occupation,Age II.Target Market young people graduating from school, high income level (25000 up each month ), career women

The Marketing Mix

ProductPrice Promotion Distribution (Place)

Distribution(Place) Department stores, jewelry stores, E- commerce Price—Prestige Pricing Pricing at relatively high levels so as to convey an image of high quality or exclusivity Product High quality, special designed silver accessories Promotion TV commercial, product endorsement, special display, fashion magazines

SARS Silver ( every silver decoration on your body ) LOGO: Slogan: Catch your eyes, Catch your love S A R S