Page Title 8.80 Lower content limit 7.03 Bottom margin 7.86 Content start 6.08 © Kantar Retail December 2014 Kantar Retail Credentials

Page Title 8.80 Lower content limit 7.03 Bottom margin 7.86 Content start 6.08 © Kantar Retail 2 We are The Retail and Shopper Specialists Our purpose We help you sell more effectively and profitably How we do it We connect a world class set of retail and shopper capabilities and assets with pragmatic, solution-orientated people to grow client businesses Credentials Document 2014 About Kantar Retail

Page Title 8.80 Lower content limit 7.03 Bottom margin 7.86 Content start 6.08 © Kantar Retail 3 We help you sell more effectively and profitably Credentials Document 2014 Our three Specialist Capability Areas

Page Title 8.80 Lower content limit 7.03 Bottom margin 7.86 Content start 6.08 © Kantar Retail 4 Credentials Document 2014 Our Core Capabilities ‒ Shopper Dimensions ‒ Connected Shopper Journey ‒ Shopper Decisions Activator ‒ Triggers and Barriers Activator ‒ POSM Activator ‒ Store Activator ‒ Assortment Activator ‒ Price & Pack Activator ‒ Shopper Tester ‒ ShopperScape® ‒ Retail Market, Channel Insight and Intelligence ‒ Syndicated Global Retail Insights Platform - KRIQ ‒ Events and Share Groups ‒ On Site SME Thought Leadership ‒ Custom and Applied Research ‒ Webinars / eLearning ‒ Category Growth Drivers ‒ Purchase Decision Architecture (CDTs / Market Structure) ‒ Category Leadership ‒ Shopper Marketing Way ‒ Fix / Build / Impact Shopper Choices ‒ Perfect Store Definition ‒ Organization Development and Benchmarking ‒ Professional Skills Definition and Assessment ‒ Retail Academies ‒ HALO – Holistic Learning Solution ‒ Commercial Organization Design ‒ Commercial Process Design ‒ Capabilities Embedding ‒ Route to Market Strategy ‒ Revenue Growth Management ‒ Multi-Channel Strategy ‒ eCommerce Strategy ‒ Trade Spending Effectiveness ‒ Key Customer Collaboration ‒ Distributor Management ‒ PowerRanking® and Digital Power Studies ‒ Assortment Strategy and Optimization RichMix® ‒ Trade ROI Strategy ‒ Price 360° ‒ Promo 360° ‒ Purchase Behaviour Analytics – Shopcom and Madison ‒ SM1® - Sales Planning ‒ SM1® - Trade Promotion Mgmt and Optimization ‒ SM1® - Trade Terms Mgmt ‒ SM1® - Pricing and Order Mgmt ‒ SM1® - Retail Execution and Monitoring ‒ SM1® -Distributor Mgmt ‒ SM1® - Sales Performance Mgmt ‒ Retail and Shopper Environment Design ‒ Virtual Merchandising ‒ Shopper Marketing Program Visualization ‒ eCommerce Environments ‒ Customer Collaboration and Communication ‒ Virtual Reality Research and Insights We help you turn shoppers into buyers We help you stay ahead of retail & channel evolution We create strategies that drive your short and long-term growth We drive the commercial performance of your organisation We power up your sales strategies We improve your assortment, promotions and price We increase your ROI from sales activities and investments We help you make better, faster retail decisions with VR

Page Title 8.80 Lower content limit 7.03 Bottom margin 7.86 Content start 6.08 © Kantar Retail 5 Credentials Document 2014 Retail & Shopper Insights Shopper Insights We help you turn shoppers into buyers Retail & Channel Insights We help you stay ahead of retail and channel evolution

Page Title 8.80 Lower content limit 7.03 Bottom margin 7.86 Content start 6.08 © Kantar Retail 6 Credentials Document 2014 Consulting Solutions Organizational Performance We drive the commercial performance of your organization Go to Market We power up your sales strategies Category & Shopper Solutions We create strategies that drive your short and long-term growth

Page Title 8.80 Lower content limit 7.03 Bottom margin 7.86 Content start 6.08 © Kantar Retail 7 Credentials Document 2014 Analytics, Tools and Applications Retail & Purchase Data Analytics We improve your assortment, promotions and price Sales Process Automation We increase your ROI from sales activities and investments Retail Virtual Reality We help you make better, faster retail decisions with VR

Page Title 8.80 Lower content limit 7.03 Bottom margin 7.86 Content start 6.08 © Kantar Retail 8 We help you turn shoppers into buyers We help you turn shoppers into buyers by understanding shopper needs, motivations, behaviours, barriers and triggers across the path to purchase to the point of decision. Credentials Document 2014 Shopper Insights

Page Title 8.80 Lower content limit 7.03 Bottom margin 7.86 Content start 6.08 © Kantar Retail 9 We help you stay ahead of retail and channel evolution We help you assess channel opportunities, strengthen customer relationships and frame go-to-market strategy by understanding how the retail landscape is evolving and how retailer models and strategies are changing. Credentials Document 2014 Retail & Channel Insights

Page Title 8.80 Lower content limit 7.03 Bottom margin 7.86 Content start 6.08 © Kantar Retail 10 We create strategies that drive your long-term growth We help you unlock future sources of real growth through the development of fact based category drivers and activation platforms. These are tailor-made for specific channels and retailers and are purpose built to influence purchase behaviour. Credentials Document 2014 Category & Shopper Solutions

Page Title 8.80 Lower content limit 7.03 Bottom margin 7.86 Content start 6.08 © Kantar Retail 11 We power up your sales strategies We help you to improve your performance with retailers through better business planning and alignment of brand with retailer and shopper objectives. We also help build your go to market strategy, choosing which channels to compete in, how best to access them and how to win within them. Credentials Document 2014 Go to Market

Page Title 8.80 Lower content limit 7.03 Bottom margin 7.86 Content start 6.08 © Kantar Retail 12 We drive the commercial performance of your organization We help you to develop the commercial capability of your organization and the commercial competency of your people. We do this through organization design, commercial process mapping, competency modelling and the assessment, design and delivery of training academies. Credentials Document 2014 Organizational Performance

Page Title 8.80 Lower content limit 7.03 Bottom margin 7.86 Content start 6.08 © Kantar Retail 13 We improve your assortment, promotions and price We help you to apply best in class analytical tools and consulting services to create winning strategies in-store and on-line across assortment, merchandising, promotions and price. Credentials Document 2014 Retail & Purchase Data Analytics

Page Title 8.80 Lower content limit 7.03 Bottom margin 7.86 Content start 6.08 © Kantar Retail 14 We help you to improve your sales performance with our end-to-end software platform We help you to harness the power of advanced analytics to transform insights into powerful sales strategies while effectively driving critical sales processes. We do this through sales planning, trade promotion management and optimization, retail execution and advanced pricing. Credentials Document 2014 Sales Process Automation

Page Title 8.80 Lower content limit 7.03 Bottom margin 7.86 Content start 6.08 © Kantar Retail 15 We help you make better, faster retail decisions with our virtual reality software We help you to create virtual retail environments and product content for virtual merchandising, store design, category management, retail execution and shopper research so you can make better, faster retail decisions. Credentials Document 2014 Retail Virtual Reality

Page Title 8.80 Lower content limit 7.03 Bottom margin 7.86 Content start 6.08 © Kantar Retail 16 Business and trade media look to us for commentary and insight around the world Credentials Document 2014 Acknowledged Industry Leaders

Page Title 8.80 Lower content limit 7.03 Bottom margin 7.86 Content start 6.08 © Kantar Retail 17 We have produced a number of market leading reports including: ‒ PoweRanking® (US and China) ‒ Digital Power Study (US and China) ‒ Category Leadership Study (US) ‒ Voice of the Trade (Middle East) Credentials Document 2014 Our Industry Benchmark Studies

Page Title 8.80 Lower content limit 7.03 Bottom margin 7.86 Content start 6.08 © Kantar Retail 18 Our people have global experience working at senior levels within and for the worlds best marketing and sales organisations. Credentials Document 2014 Our People

Page Title 8.80 Lower content limit 7.03 Bottom margin 7.86 Content start 6.08 © Kantar Retail 19 Credentials Document 2014 Our Global Network Buenos Aires Mexico City São Paulo Bentonville Boston Chicago Columbus Oshkosh Wilton Bologna London Madrid Milan Moscow Paris Dubai Johannesburg Tokyo Delhi Sydney Singapore Beijing Guangzhou Shanghai

Page Title 8.80 Lower content limit 7.03 Bottom margin 7.86 Content start 6.08 © Kantar Retail 20 Credentials Document 2014 Our Industry Expertise CPG / FMCGRetailPharmaceuticalConsumer Electronics B2B

Page Title 8.80 Lower content limit 7.03 Bottom margin 7.86 Content start 6.08 © Kantar Retail 21 WPP is the world’s leading communications services group with over 162,000 people in 110 countries. Credentials Document 2014 Kantar Retail is part of WPP KANTAR:

Page Title 8.80 Lower content limit 7.03 Bottom margin 7.86 Content start 6.08 © Kantar Retail 22 Credentials Document 2014 Kantar Retail is part of the Kantar group

Page Title 8.80 Lower content limit 7.03 Bottom margin 7.86 Content start 6.08 © Kantar Retail 23 Credentials Document 2014 Kantar is… 12 COMPANIES 100+ COUNTRIES 28,000 + PEOPLE

Page Title 8.80 Lower content limit 7.03 Bottom margin 7.86 Content start 6.08 © Kantar Retail 24 Credentials Document 2014 For further information please refer to kantarretail