Entertainment, Sports and Tourism Katelyn Linvill, Charlie Stone and Roger Terry

Entertainment: A Major Part of the Economy

The Publics Fascination with Celebrities Celebrity- A person well known in one of a wide variety of fields such as science, politics, or entertainment. “The Fairy Tale” Heroes Creating a sense of belonging Reading fan magazines or watching TMZ

Keeping a Superstars Image Positive Publicist- a Public relations practitioner working in the entertainment industry whose primary responsibility is getting publicity in the media for his or her organizations and individual clients Media also has a huge effect on how publicist work to keep a positive image of something or someone

Tiger Woods Rumors formed within 36 hours of the accident and over 3,000 stories were published worldwide in print and electronic form about the incident Initial public relations strategy: lay low Accenture, Gillette and ATT&T dropped him He should of immediately admit transgressions, sincerely apologize, promise to do better, and then move on

Other Ways PR’s Work in the Entertainment Industry Create buzz about new films Do give-aways: Sending things to the media to promote their film Developing social media Planters: distribute stories about individual clients and the projects they are engaged in Bookers: place clients on talk shows and in other public appearances

Conducting a Personality Campaign

What is it? It is a campaign that is used to generate public awareness of an aspiring star or other individual. The practitioners who have to conduct such a campaign have to follow a step-by-step process, and should be planned just as meticulously as any other public relations project.

The Steps Interview the client- The client should answer a detailed questionnaire. The practitioner should be a dogged, probing interviewer, and be digging for interesting and possibly newsworthy facts about the person’s life, activities, and beliefs. Prepare a biography- The biography should be four typed pages in length, possibly fewer. It should contain portraits, photos, and even a video clip. News and feature angles should be placed near the top of the bio. Plan a Marketing Strategy- The purpose is to increase public awareness of the individual it was meant for, to publicize the client’s product. Then the practitioner should decide which audiences are the most important to reach.

Conduct the Campaign The best course is to schedule the client on multiple media simultaneously. News Releases- This is a good publicity tool, but the practitioner should avoid too much puffery. Photographs- The practitioner and the photographer should be inventive when taking the photos by putting the client in unusual (but colorful) situations. Public Appearances- Commercial organizations at times invite celebrities or pay them fees to dress up and attend dinner meetings, conventions, and even store openings. Awards- A much-used device, and a successful one, is to have a client win an award. Websites and Social Media- A website for the client is a necessity. It’s considered now the standard for a client to have a Facebook page and a Twitter account and to have them updated on a regular basis.

Promoting an Entertainment Event Attracting attendance to any event—anything from a theatrical performance to a fund-raising fashion show or a street carnival—requires a well planned publicity campaign. The primary goal of any campaign for an entertainment event is to sell tickets, and to do so you should have an advance publicity buildup. This helps to inform readers, listeners, and viewers that an event will occur and stimulate their desire to attend. The “Drip-Drip-Drip” Technique is used to provide steady output of information about the production.

The Business of Sports The obsession with sports is flourishing in the United States and around the world. One indication of this is that a large percentage of the searches on Google every day are done by people looking for sports information. Sports are the most watched events on television around the world, and all sports are stimulated by intense marketing and public relations efforts, which is one of the main reason for the overall success of sports. Sports publicists use a variety of public relations tactics: media kits, written bios on players, media interviews, write a team blog, provide constant updates through Twitter/Facebook page, etc.

Community Relations Another important duty of the public relations staff of a professional team is community relations. Players are rarely from the local community, and the relationship with the community is necessary for ticket sale, so most if not every team does charitable work. Sports publicist, by definition, are cheerleaders. They constantly work to build fan and community enthusiasm for the team and make star players celebrities. For college publicists, this means creating enthusiasm among alumni and making the school seem glamorous and exciting in order to recruit high school students. The immense popularity in sports makes it extremely difficult to find an entry- level public relations level in the field. But there are many spots open for internship positions for professional teams. As a student there are opportunities in college sports, the minor leagues, and even sports-sponsorship programs.