1. ENTERTAINMENT By: Ariana Costadini April 28, 2011 PR Applications

2. Fascination with Celebrity A dominant factor in today’s mass media is the publicizing and glorifying of CELEBRITIES.

3. Enduring Celebrity: When the Good and Beautiful Die Young PRINCESS DI

4. Factors in the Cult of Personality Fame Notoriety Self-Glorification Repair of a bad image Tiger Woods apology Desire for money Psychological Explanations

5. The Practitioner’s Responsibility DAMAGE CONTROL: A practitioner handling an individual client is responsible for protecting the client from bad publicity as well as generating positive news. EHICAL PROBLEMS FOR PUBLICISTS

6. Conducting a Personality Campaign Interview the Client Prepare a Biography of the Client Plan a Marketing Strategy Conduct a Campaign Record the Results

7. Promoting an Entertainment Event Publicity to Stimulate Ticket Sales An Example: Publicizing a Play The “Drip-Drip-Drip” Technique A Look at the Movie Industry