Making Enrollment Management Policy Work December 1, 2009

The Usual Goals of Enrollment Management in the CSU Achieve the funded enrollment targets (FTES) Maintain or increase diversity Facilitate Graduation

Enrollment Management is about more than ADMISSIONS! Enrollment management is about optimizing resources to in a timely fashion to produce graduates, who are so pleased with their college experience, that they : Praise their alma mater in words and deeds, Contribute to the annual fund annually, Encourage others to attend the university, and finally Include the university in their will.

Achieving Enrollment targets involves the effective interplay of : Recruitment/outreach Timely admissions Timely financial aid Yield activities Retention, e.g. advising Graduation Replacement of graduates

Issues that often “overlay” enrollment management Residence hall occupancy rates Debt Service Ethnic and SES Diversity Distribution across academic units Societal/economic needs Academic “inventory control”

Recent Additions to the CSU Enrollment Management “toolbox” Reduction in exceptional admissions Consideration of Dual admissions System-wide Impaction An option for currently un-impacted campuses Approved for College Year and probably until state funding of demand resumes

So, You Think You Want to Use “Systemwide” impaction for Fall 2009! Define a local area (by high schools or CCs); Separate timely applications into two “piles”; Provisionally admit local area applicants, who meet CSU minima; Place other applicants in a wait list and admit as needed to achieve target, and Re-route un-accomodated, but admissible applicants to open CSU campuses

Our Colleagues Share re Local areas and wait-listing Sandra Cook – SDSU “Route 56 is the new Route 66” Darren Bush/Nathan Evans - CSUSM “Wait listing” for Enrollment Planning Precision Jane Sweetland/Ginger Reyes- CSU CI “Wait listing”: What we learned last year”

Newly emphasized CSU EM tools Rescission of admissions offers Deposits and/or mandatory orientation Coordination with housing Yield management Return of the “Forbidden Four” Admissions Priorities (Ed Code 66202) “Disquals” as per EO 1038

Regional Team Tasks Each Campus List as least one (but no more than two) specific actions, which will manage FTES enrollments down/up to funded targets for Fall ) ? 2) ? Each Region Describe at least one action that will be taken by the team to facilitate each team member/campus’ achieving (but not exceeding) its funded targets for Fall )

Fall 2008 versus Fall 2009 Fall 2008 headcounts First-time Freshmen _________ Lower Div Transfers _________ Upper Div Transfers __________ Fall 2009 “goals” First-time Freshmen __________ Lower Div Transfers __________ Upper Div Transfers __________