APPLE IPHONE4 By: Jess Runge, Tom Nielsen, Zhuangzhuang Xi, and John Vizza

Overview  Summary of Apple/iPhone 4  Problems with iPhone4  Camera  Outside glass breaking  Signal loss  Causes of Defects  Failure costs  Preventative Measures

Overview of Apple  Established in 1976  Known PC development company  Expanded into more electronics  Changed from Apple Computer, Inc to Apple, Inc in 2007  iPhone released in 2007  iPhone4 released June 24, 2010

About the iPhone 4  Engineered glass sides, stainless steel band  Apple A4 processor  Touch screen, retina display-high resolution  5 megapixel camera, HD video capability Cost: $199 (16GB) $299 (32 GB) and up

Problems with the iPhone

Camera  HD Video works well  Camera has a few issues  Yellow cast on low-light pictures  Shutter permanently stuck shut  No recourse for customers yet

Breaking Glass  OBoDFeDY&feature=player_embedded OBoDFeDY&feature=player_embedded  Aluminosilicate glass 30x harder than plastic  Scratch-resistant  4.7% experienced damage in first four months  Up from 2.8% of 3GS  May replace glass (costs $199)  Apple may replace (once)

Signal Loss  feature=related feature=related  Antennas in steel around side  Hand completes circuit  Problem with every phone

LOW CUSTOMER SATISFACTION Dropped Calls Breaking GlassCamera Physical Design Firmware/ OS bugs Greater volume of iPhone users Design of glass Third Party Screen Cases Customer holding it incorrectly Faulty design Poor coverage from providers Causes of iPhone Defects

Failure Costs  Replacements for broken cameras  Free cases for antennas  More R&D  Firmware/OS patches  Replacement glass  Stocks decreased by 2.9%  Loss of loyal customer base

Preventative Measures  Delay release date  Relieve pressure on employees  More testing  Prototypes, experiments, etc.  Consideration of different materials  Instead of glass; maybe different suppliers

QUESTIONS? Thank you!

References    problems-what-users-complain-about-the-most/ problems-what-users-complain-about-the-most/  07/iphone4flashissues.html 07/iphone4flashissues.html   shares-take-a-hit-from-consumer-reports-review/ shares-take-a-hit-from-consumer-reports-review/