1. “A mobile market researcher wants a smartphone capable of shooting quality video, playing their music, browsing the web and running a range of applications”. By Amy, Jen and Weini

2. Apple iPhone 4

3. Hardware Audio and output (Speakers/microphone) Retina display screen Headset jack USB charger cable and power adaptor Indicator lights SIM and memory card storage Battery Camera Internal antennas Software Multimedia Internet connectivity Text input Email and text messages Third party applications

4. Applications Applications

5. Useful applications we chose The following applications are free and we feel that our mobile market researcher would benefit from especially for travel purposes. Having so many useful functions in only a few applications is great it means that the user only needs one device where ever they go to keep them informed, organised and efficient. Notes Clock Converter Map Business applications which are available for purchase online under the business applications section in the iTunes store are: Awesome Note (+ to do) iTime sheet Weather +

6. Quality video recording

7. Video specifications HD recording Two cameras means two views Built in LED light for dark conditions View and record landscape or portrait on the retina display screen Record in bright and lowlight conditions Editing – basic editing in the camera applications iMovie – lets you combine and edit video clips, polish your movie, add music and photos and then share Have the ability to take videos whenever you need to

8. Music

9. Music playing capabilities Access to iTunes and the iTunes store Simple account creation process Download music whenever and where ever you want Can personalise ringtones for contacts using your music Create playlists to organize favourite music Shake the handset to put into shuffle mode Music on the iPhone fades and pauses when receiving a phone call Can play music with headphones or built in speakers Can be plugged in to cars, home systems, laptops etc Applications to listen to music online – e.g. ZM Radio application Sync with an Apple Mac or PC

10. Internet browsing

11. Uses of internet browsing Useful because: Internet banking Check e-mails Networking (e.g. social networking sites) Assess iTunes store Keep in contact with clients Keep in contact with colleagues Voice VoIP (example: Skype)

12. Conclusion In conclusion we feel that our choice of the iPhone 4 as the most suitable smartphone for a mobile market researcher is the best choice for a number of reasons. We found that the iPhone 4 has been rated best in all the categories of features that were specified as necessary and also overall for any smartphone on the market today. Having an iPhone means that you don’t have to have a video camera, a music player and a laptop with you. You can virtually work off the iPhone 4 and connect it to your personal computer whenever convenient and the fact that it is incredibly easy to navigate and use is an added bonus.

13. Don’t just take our word for it We interviewed Carl Cato-Symonds who is director of Big Picture. Big picture is the fastest growing market researching company in New Zealand since its inception in 2000. Carl had nothing but good things to say about his experience with the iPhone We're not going to beat around the bush -- in our approximation, the iPhone 4 is the best smartphone on the market right now. The combination of gorgeous new hardware, that amazing display, upgraded cameras, and major improvements to the operating system make this an extremely formidable package.” http://www.engadget.com/2010/06/22/iphone-review/ “Downloading my e-mails and accessing the internet is absolutely vital for me” “The iPhone is a huge improvement over any other phone I’ve ever had and I would never go back to another”

14. Apple iPhone 4 Video Clip