Nexus Communications Connections that Count Food, nutrition and healthcare specialism Storytelling, Forming Allegiances, Defending Based in South Kensington, London 27 people Public Relations Consultants Association accredited Very strong client retention levels; senior level client handling and deep sector understanding T. +44 (0) E.

Connections that Count Digital Strategy and enablement Content, creative and operations Measurement and analysis Listening at the heart Joined up Services Audience listening and outreach Content creation, marketing and monitoring Issues preparation and handling Stakeholder planning, collaboration and influence Experienced Counsel Very senior counsel for all clients For long term strategies From dedicated sector experts

Connections that Count Crisis Specialism The CORE Dashboard: a bespoke online hub system and toolkit Peacetime preparation and battle time action modes Evaluation Task Comparison Reputation Reach Commercial Relevance

Sector Expertise Healthcare Food and Drink

Case studies

Tasks Communicate the benefits of Calin+ and Yoplait’s expertise to healthcare professionals and women concerned with bone health Measures Create Bone Health Information Panel as HCP conduit; CPD papers on Vitamin D; sponsored GP columns, BHIP attendance at conferences & workshops Consumer press launch & tasting with expert Panel; Daily Mail exclusive; press office & blogger reviews Results HCP Reach: 277,000 dieticians & nutritionists; 106,500 Nurses, midwives & health visitors; 276,000 GPs Consumers: 50 million including national TV and Newspapers; target women’s & health & fitness press Media relations: Yoplait Launch of Calin + yoghurt with added vitamins

Tasks Launch the new frozen microwaveable jacket potato (and a host of other products) Position McCain as a value proposition in a commodity market Measures Product pitch realism; conversations that resonate with consumers; shareable 3D warm and scented bus shelter ads driving social media conversation Mix of traditional trade media relations, tactical advertising and advertorials and digital comms: “See what a McCain potato can do for your business”. Focus on bottom line in all storytelling Results £1m sales pre-advertising campaign for Jackets; all agency Cannes Lion award winner More productive relationship with customers, widespread media coverage and increased sales Consumer & trade media and stakeholder relations McCain: It’s all good

Traditional and social media relations: British Lion Eggs The modern face of eggs Tasks Ensure relevant modern face of eggs in a healthy diet with leading cooking personalities as part of long term campaign to shift understanding of eggs role in nutrition (25 years!) Measures One specific campaign delivered multi channel impact : www, weight watchers, 150 media briefings including fashion press as new audience; permanent egg features on Mumsnet/Netmums parenting websites 2014 review and re-launch of and Results 27 million additional eggs sold during campaign; 1.5 million slimmers reached with healthy, heart and satiety messages Visits to new websites up 250% and 50%, respectively; You Tube visits increased 245% from 2013

Product launches: Mentholatum Impacting on the bottom-line Tasks Drive sales, media and retailer interest in Regenovex, Deep Heat Muscle Rescue, and Rohto Dry Eye Measures Regenovex and Deep Heat: Relevant celebrity endorsement to underpin launches (i.e. real condition sufferers/solution users) Engaging range of HCP experts to ensure efficacy behind ingredient messages Word of mouth engagement to drive social chatter; blogger reviews Rohto Dry Eye: Story telling kit backed by experts and research; press party; creative mailers; media briefings with 40+ journalists attending; case studies: In store pharmacy events Results Sales driven by 31% on the REGENOVEX® capsuless range alone. Winner of four PR awards Deep Heat sales up 25% without advertising Rohto product reviews reach 50 million; dramatic increase in retailer distribution sales up 472%;

Nexus Communications Richard Medley, Managing Director T +44 (0) M +44 (0) E Jane Baerselman, Director T +44 (0) M +44 (0) E Amanda Cryer, Director T +44 (0) M +44 (0) E Kevin Coles, Director T +44 (0) M +44 (0) E