Applied Population Laboratory, University of Wisconsin –Madison THE 2010 CENSUS RESULTS – WHAT IT MEANS FOR THE QUAD COUNTIES? Quad Counties All Staff Meeting Hales Corners, WI June 14, 2011 Presented By James Beaudoin, Katherine Curtis, and Dan Veroff Applied Population Laboratory Department of Community & Environmental Sociology UW-Madison/Extension

 The Quad Counties population total is about: A. 1.2 million people B. 1.7 million people C million people D. 2.5 million people  The Quad Counties largest minority population is A. Latino B. Black C. Hmong D. Irish  True or False: The Quad Counties housing vacancy rate is more than 10%.  True or False: Quad Counties population is considered to be entirely urban  True or False: More than 20% of Quad Counties jobs are in manufacturing. Pop(ulation) Quiz According to the 2010 Census, about 92% of housing units were occupied. It depends on how you slice it. The counties in the district as urban and metro but there are parts of the county that have rural “densities” American Community Survey data shows that there is a shift towards more service sector jobs -- manufacturing accounts for about 16% of employment.

Today’s Discussion  A new era for data – 2010 Census & the American Community Survey  What can each tell us about the Quad Counties?  Resources for accessing data  Questions

What about Census 2010 Data? Census Day was April 1, 2010 Point in time count of the population Short Form Only Counts of population & basic demographic characteristics New data still coming out!

Data for Reapportionment – released 12/21/10 New state population total: 5,686,986 Redistricting Data (PL ) – March 9, 2011 –Population counts by race/ethnicity Other data available on a flow basis starting June 2011 When Will Data From 2010 Census Be Available?

The American Community Survey aka What happened to the long form? Replaces long form Large, continuous survey Produces data for all areas by 2010 Annual updates of data Adds new questions as needed

Results from 2010 Census

Modest Population Growth since 2000

Ex-urban or suburban development?

Housingboom?

What drives pop change in the Quad?

Urban and rural in the district?

Race and Ethnicity, 2010 Census

Which Race/Ethnicity Groups are Growing?

Where are Latinos across the Quad?

Age Structure in Quad Counties, 2010 Baby Boom (born 1946 to 1964) Echo (kids of Baby Boomers) Oldest Old

Age Structure in Quad Counties

Age Group Shifts in the Quad Counties

Changes in Household/Family Makeup? 30% Increase 10% Decrease Largest category

What’s happening with housing occupancy?

Detailed age by race More detail on households/families and relationships (by race and by age) Detailed race/ethnicity data (including categories like Hmong) And, all data will come out for small area geographies like tracts, block groups, blocks What 2010 Census data is still coming out?

Results from the American Community Survey

Age, gender, race/ethnicity Families, children, the elderly Housing Education Work, unemployment Income, poverty And much more… American Community Survey data topics

How educated are Quad County residents?

Does education vary across counties?

What are unemployment rates?

How have they changed since 2000?

Does unemployment vary by education?

How does underemployment compare?

Which industries employ residents?

Has this changed since 2000?

What is happening in manufacturing?

What are the income trends?

Is there a connection with race / ethnicity?

Who is most economically vulnerable?

Is poverty on the rise?

How many households are at risk of poverty?

How uneven is the income distribution?

Where is poverty located?

Getting Access to Data

Demographic Services Center – state agency – census data and reports kcatid=11&linkid=64&locid=9 kcatid=11&linkid=64&locid=9 American FactFinder – portal for all census data Where can you find 2010 Census and American Community Survey data? Applied Population Laboratory – UW- Madison/Extension – data, reports and more

 Detailed data  Profiles  Subject tables  Maps  Data available from  Census 2010  American Community Survey  1990 & 2000 Census  Other census surveys American FactFinder

What did we learn about the Quad? Questions?