U LSTER C OUNTY T OURISM UC L ODGING C OALITION O CTOBER 29, 2014

U LSTER C OUNTY T OURISM Under the direction of Ulster County Executive Michael P. Hein

U LSTER C OUNTY T OURISM W ORKING FOR Y OU I Love NY Writer Visits FAMiliarity Tours Website/E-Newsletters

W ORKING FOR Y OU

U LSTER C OUNTY T OURISM S UMMER /F ALL C AMPAIGNS Public Relations Radio 1010 WINS Television WCBS Channel 2

U LSTER C OUNTY T OURISM S UMMER /F ALL C AMPAIGNS Online Advertising and Marketing Digital Advertising Network Branded Content Social Media –Twitter/Facebook

U LSTER C OUNTY T OURISM S UMMER C AMPAIGN Facebook – Promoted Posts July 4 th Events Festival of the Voice HITS Woodstock/New Paltz Arts & Crafts Fair Woodtsock Film Festival

U LSTER C OUNTY T OURISM S UMMER C AMPAIGN Facebook Stats 5,900+ Total Fans Increased by 2,000 (53%) since August 1, %+ increase in traffic to site in 2014

U LSTER C OUNTY T OURISM S UMMER C AMPAIGN Traffic to UlsterCountyAlive.com (Jan 1, 2014 – Sept. 30, 2014 vs. Same time, 2013) 15% increase in Visits from NYC Market 28% increase in Visits from Mass. 15% Increase in Visits from Pa. 27% Increase in visits from Va. 5% Increase in New Visitors 6% Increase in Overall Visits

U LSTER T OURISM AND F OCUS M EDIA A CCOMPLISHMENTS Occupancy Tax: 6.08% Increase in 2013 $1,182,179 Most Collected* 1.5% Increase in rd Quarter (year over Year) *County began tracking in 2005

U LSTER T OURISM AND F OCUS M EDIA A CCOMPLISHMENTS Tourism spending has increased 22% since 2009 ($474 Million)* 6% per year average increase *Last released in 2012

Thank You!