2. COMPANY PROFILE:COMPANY PROFILE: Founded in 2002 Recently completed merger Diverse mix of clients Full-Service PR and marketing firm One of the fastest growing firms in nation Focus Dominant Agency in Hudson Valley Tops "The List" of Advertising Agencies

3. COMPANY PROFILE:COMPANY PROFILE: Our clients say a lot about us LANDMARK DEVELOPMENT

4. WHAT WE DO:WHAT WE DO: Public Relations & Land Use

5. WHAT WE DO:WHAT WE DO: Crisis Management

6. WHAT WE DO:WHAT WE DO: Branding

7. WHAT WE DO:WHAT WE DO: Print Advertising

8. WHAT WE DO:WHAT WE DO: Media Buying

9. WHAT WE DO: Direct Mail

10. WHAT WE DO:WHAT WE DO: Web Design

11. Publishing WHAT WE DO:

12. WHY FOCUS MEDIA : All needs under one roof (full-service) Strong experience in Tourism Superior client relationships Understand market and target demographics Major media buying clout Top-shelf creative Database marketing Digital strategy collaboration with Ellenbogen Creative Media Partnership with Martinelli Slocum Publishing

13. ULSTER COUNTY TOURISM OPPORTUNITIES: Enhanced and coordinated PR, Advertising and Interactive strategy Research (phone poll and focus groups) Showcase the Ulster County Experience (online video) PPC (most targeted placement opportunity) Social media advertising (geo and lifestyle targeted) Travel Guide, monetize and enhance

14. ULSTER COUNTY TOURISM ADVERTISING STRATEGY: Agency philosophy: Less is more, maximize resources UCT provides awareness and air cover: reach the masses, drive Web traffic Target audiences: 25-54 Adult$$$, women make decisions, NYC, LI, NJ Broadcast media in NYC metro 2011 initiative: drive day trips from region

15. ULSTER COUNTY TOURISM ADVERTISING DEPLOYMENT: WABC-TV Channel 7 #1 in NYC, in affordable day parts Existing equity with audience Peak season launch: Late May – July 4 Eyewitness News, GMA, Regis, Rachel, The View, Noon News M-T-W $60,000 allocation

16. ULSTER COUNTY TOURISM ADVERTISING DEPLOYMENT: 1010 WINS Top performer with M and W in NYC and LI (right combination) Existing equity with audience Increased frequency per week (+6 per week), better value Peak season launch: Late May – July 4 Change to M-T-W Provided strong response in 2010 $48,000 allocation Potential for winter buy

17. ULSTER COUNTY TOURISM ADVERTISING DEPLOYMENT: Online advertising New for 2011, major opportunity Engages online users actually seeking UCT product, or lifestyle Will launch post Web site modifications PPC with Google, Yahoo, Facebook $20,000 allocation June 1 – Oct 31 Real ROI Reserve monies can be leveraged later in year

18. ULSTER COUNTY TOURISM ADVERTISING DEPLOYMENT: Regional Cable TV (Time Warner) TV ad with tagged event creative Regional zones YNN.com sponsorship Peak season, schedule TBD $15,000 allocation

19. ULSTER COUNTY TOURISM ADVERTISING DEPLOYMENT: Chronogram Supplemental buy for other touch points Monthly magazine 55,000 circulation from NY, CT, MA Buy Includes 4 insertions in Chronogram as well as insertion in the Spring and Fall issues of Sojourn Magazine (Co-Produced by the New Paltz Chamber) $7,475 allocation

20. ULSTER COUNTY TOURISM ADVERTISING DEPLOYMENT: Horizon Travel Magazine (NY Post) One cost effective buy, many touch points Full page display ad April 10 Web ad 105 ads on Times Square JumboTron April 11-17 $5,153 allocation

21. ULSTER COUNTY TOURISM ADVERTISING DEPLOYMENT: Winter reserve 4 season promotion of resorts, B&B Winter activities, including Belleayre TOMA Potential for radio, PPC, others $34,000

22. ULSTER COUNTY TOURISM FIRST QUARTER PUBLICITY: Regional Awareness Long-Term Goal of Top Tier Media Outlets Leverage for SEO and TOMA Belleayres Record-Breaking Season Maple Sugaring Kiwanis Kingston Classic/Healthy Ulster Press Conference