The Mirror PR Plan Erik Skeim. Intro Thank you If you have any questions throughout the presentation I urge you to ask them to avoid any confusion.

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Presentation transcript:

The Mirror PR Plan Erik Skeim

Intro Thank you If you have any questions throughout the presentation I urge you to ask them to avoid any confusion

Public analysis Internal publics -UNC students who work for The Mirror -Employees that are non-students -The University of Northern Colorado -The Greeley Tribune. External publics - UNC students and faculty -Local businesses who advertise with The Mirror -Greeley locals -Businesses that have The Mirror newspapers in their place of business

Goals 1) To change the perspective of how The Mirror is viewed to a more positive light. 2) To get people excited and energized about The Mirror.

Objectives To increase hard copy readership from UNC students by 70% by December 31, 2013 To increase online activity from UNC students by 80% by December 31, 2013

Target Audiences UNC Students and Faculty

Key Message The Mirror, stay connected to what matters to YOU!

Strategy To increase readership of the print editions and online editions of The Mirror by increasing exposure at UNC events, connecting students to a more personal experience to The Mirror, new forms of advertising, and gaining awareness early to incoming freshman.

Tactics/Components 4 main tactics and components

Tactics/Components 1 st Involvement at UNC events Sporting events, concerts, job fairs,ect. Booths Free giveaways

Tactics/Components

2 nd UNC Computers Background slides Teasers

Tactics/Components

3 rd Idea sharing Getting students more involved Potentially great stories Posters

Tactics/Components

4 th Freshman Before they even start classes Incentives Future promotions

Tactics/Components

Budget Up to 800 dollars Not necessarily going to cost that much

Timeline 1 st tactic 2 nd tactic 3 rd tactic 4 th tactic

Evaluation Readership Viewership Survey