OCR Functional Skills Leaflets How should it be folded Roll fold Concertina fold Open gate fold Closed Gate fold Simple Folds

OCR Functional Skills Leaflets Keep it simple A good leafletA bad leaflet Presents one message so the reader is clear about the point of the leaflet Presents too much information and just ends up confusing the reader Is organised into sections of coherent information under a heading or subheading Is poorly organised with too much text that takes time to read. Headings and subheadings inform the reader of the following paragraph’s content. Confusing headings Has good quality and relevant images to support the text. Uses poor quality images, or none Has attractive graphics in the headings and subheadings to attract the eye. Graphics are poor.

OCR Functional Skills Leaflets The Audience and purpose Purpose of the leaflet What do you want to achieve What message do you want to get across Who is your target audience Why use a leaflet Plan the layout You’ll need headings and subheadings Organise the information into sections Keep it simple Avoid long sentences Don’t go into too much detail Decide where you want to add images, photographs, graphs, logos, etc. Provide contact details for people who want to follow up the information

OCR Functional Skills Leaflets Other considerations Colour How much budget have you got to produce the leaflet. Don’t overload your text with colour.

OCR Functional Skills Leaflets Other considerations Text Use a font that is easy to use. Type of audience determines type font and size. Different fonts and size for headings allowed Never write text in capitals except for headings.

OCR Functional Skills Leaflets Other considerations Language Keep it concise, simple and grammatically correct Avoid long sentences Use bullet points Use of power word for promotional leaflets such as “free”, “Exciting”, “Exclusive”

OCR Functional Skills Leaflets Other considerations Design Leaflet heading  Use capital letters or large font  Make it snappy Subheadings  Use bold font, not too fancy.  Make sure it describes what might follow. Text  Make sure the progress of text is logical and proof read it. Images  Make sure images are relevant to the text and print well Space  Make good use of white space