MBA Feb Professor McElhaney

 CSR in the News  CSR Strategy Analysis  A Twitterific Opportunity (in-class assignment)

 Consumer Interest in Environmental Purchasing Not Eclipsed By Poor Economy  Purchasing:  34 % of American consumers indicate they are more likely to buy environmentally responsible products today  44 % indicate their environmental shopping habits have not changed as a result of the economy  Interest:  35 % of Americans have higher interest in the environment today than they did one year ago  Expectations:  35 % of Americans have higher expectations for companies to make and sell environmentally responsible products and services during the economic downturn

 Trust & Communication Critical  Nearly two-thirds (63 percent) of Americans say they trust companies to tell them the truth in their environmental messaging  Most consumers (85 percent) believe companies should communicate their environmental commitments year-round.  2009 Cone Consumer Environmental Survey

 Responsibility is Still Good for Business  Washington Post took random sample from 100 most responsible companies & 100 least responsible companies from The Big Money SRI Stock Screener  Compared stock prices from Feb Feb  Both fell by roughly 37% (more SR fell by 1.4 percentage points less)  Worst economy in decades, companies who behaved socially responsibly performed no worse than those who didn’t  When called least SR companies, less interested in talking about limitations of CSR, more interested in talking about what they did in CSR space (Eastman Chemicals, Exxon, Lockheed)

 To be done individually  Find & research a company worst-fit, completely non-strategic CSR strategy  Analyze the poor fit  Redevelop the strategy into a best-fit strategy  Link to core objectives, competencies, key partner(s), communication/ branding, metric/ impact  Submit in form of paper or power point presentation  Due March 11 th, 2009

 {Prep for March 2 nd }  What are Twitter’s business objectives?  What are Twitter’s core competencies?  What should be their CSR strategy?

 Which social media service would you be most likely to pay for?  Facebook 32.2% Linkedin 29.7% Twitter 21.8% YouTube 13.4% MySpace 1.5% Digg 1.5% Abrams Research

 What social media service would you advise a business pay for?  Twitter 39.6% Linkedin 21.3% YouTube 18.8% Facebook 15.3% Digg 3.0% MySpace 2.0%  It’s the quickest way I’ve seen to spread information virally to a wide scope of people attached in a lot of random ways.

 Team 1: Better Place/ Disney  Team 2: Dow/ eBay  Team 3: Levi 1 % 2  Team 4: Nokia/ PACT/ SA  Team5:WMT & Guests