1. Creating a Winning E-Business Understanding E-Business Chapter 1

2. E-Business Basics  E-commerce – –Process of buying or selling goods or services across a electronic network  E-business – –Widest spectrum of business activities using Internet and Web technologies together  Many technologies facilitate e-business –Electronic funds transfer (EFT) –Electronic data interchange (EDI) –Internet / World Wide Web –Social Media Networking, including Twitter, Facebook, LinkedIn and blogging

3. E-Business and the Global Economy  Widespread linking of individuals and businesses has changed global economy –Time and space are no longer limiting factors – someone from China can buy from a website in US –Business value of information is greater – The information you need to make a purchase is all there in front of you, less emotional –Information is more accessible – Amazon rating system –Traditional intermediaries have been replaced by new types of intermediaries – Banks out, Pay Pal in

4. E-Business and the Global Economy (continued)  Buyers are growing more powerful –The power now is in the buyer’s hands, a complete turn-around from 10 years ago  Internet and Web access has changed buyers expectations –Information on competing products is accessible within a click or the same click (comparative websites) –Transaction speed and convenience

5. E-Business and the Global Economy (continued)

8.  Value chain or value network –Activities involved in the production of goods or services –Internet and Web technologies facilitate value chains and networks Improve communication Improve transaction speed  Internet and Web access allows businesses to rethink their value – How have we seen this in the marketplace?

9. E-Business and the Global Economy (continued)

11.  Business models –How a company conducts business in order to generate revenue –Widespread access to the Internet and Web allows companies to adapt old models and create new ones  E-business models are often categorized by type of customer E-Business Models

12. E-Business Models (continued)

13.  Business-to-consumer (B2C) –Retail sales (e-retail) including airline tickets, entertainment venue tickets, hotel rooms, stock purchases, diet and fitness programs  Brick-and-mortar companies are moving to brick-and click companies –Sears, Best Buy, Barnes & Noble, the Gap  Pure-play e-retailers and catalog merchants –Amazon.com, eBags, Harry and DavidAmazon.comHarry and David E-Business Models (continued)

14. B2C Models (continued)

15. Personal Relevant Anticipated

16. B2C Models (continued)

17. E-Business Models (continued)  Business-to-business (B2B) –Businesses selling to other businesses –Online stores, such as Office Depot, Staples –Internet and Web technologies Web hosting Web design Hardware and software Consulting

18. E-Business Models (continued)  Business-to-business (B2B) –Online trading communities for vertical markets –Exchanges, aggregators, auctions Virtual marketspaces for buyers and sellers Elance, ATLA Exchange, Business.com, HedgeHog

19. B2B Models (continued)

22. E-Business Models (continued)  Business-to-government (B2G) –Businesses provide a marketspace for other businesses and government agencies –Bidmain, B2GMarkets

23. B2G Models (continued)

24. E-Business Models (continued)  Consumer-to-consumer (C2C) –Consumers sell or exchange products and services directly with other consumers –Auctions, online classified ads, expert information exchanges eBay, American Boat Listing, TraderOnline.com, AllExperts

25. C2C Models (continued)

26. E-Business Models (continued)  Consumer-to-business (C2B) –Reverse auctions in which a single consumer names his or her own price for products or services –Consumer’s offer made to multiple businesses, which can accept or decline offer –Priceline.com

27. C2B Models