1. Today I am: Taking notes regarding all the basic fundamentals of selling So I can: Identify fundamentals and the current, dominant trend in selling I will know I’m successful when: I can analyze a situation to determine the core values needed to sell successfully. Take out note paper at beginning of class today

2. When you think of selling…. Sales = Two-way communication between buyer and seller Is this what you think of? So what is it really?

3. What is the goal of selling? To help consumers make satisfying buying decisions Current, dominant trend in sales?

4. Providing solutions to customer problems by finding products that fit their needs

5. What is the key element in sales preparation? Getting to know the product and customer Once accomplished, then and only then can you be consultative in your sales approach

6. Assignment: Watch this video. It addresses Core Values and what makes individuals able to lead and organizations able to market and sell successfully. It gets to the very core our individual & company values. http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_ action.html