1. Social media in small business

2. What? Survey of 1,000 professionals making > $100,000 66% could not define “social media” 99.1% knew it would have a “significant effect on their business” The Social Media Bible: Tactics, Tools, and Strategies for Business Success By Lon Safko

3. Major questions for SBs How do I use social media in my business? How can I incorporate this in my business plan? How do I make money using social media? What kind of ROI can I expect? How will this change the way I do business? The Social Media Bible: Tactics, Tools, and Strategies for Business Success By Lon Safko

4. So why social media? A two-way conversation! Consumers want information from people they know, have a relationship with, and share a bond with through trust Consumers want to share experiences “The new way to sell is not to sell at all” The Social Media Bible: Tactics, Tools, and Strategies for Business Success By Lon Safko

5. Multiplier effect An angry customer will tell up to 20 people about a bad experience – a satisfied customer shares with 9 to 12 – it costs 5x as much to get a new customer as it does to keep one With blogs, Facebook, and Twitter, 20 can quickly become 20,000 or even 200,000! The Social Media Bible: Tactics, Tools, and Strategies for Business Success By Lon Safko

6. Case study: Dave Carroll of Sons of Maxwell > 11 million views on YouTube

7. My Starbucks Idea

8. Share: Where community members post their Starbucks Idea. Anyone can post an idea. Vote: see what other people have suggested and vote on the ideas you agree with. The community decides what's important and what is not. Discuss: community members discuss ideas with other customers and about 40 Starbucks Idea Partners See: The "Ideas in Action" tab is the proof – announces what actions have been taken and have further discussion around top ideas.

9. My Starbucks Idea Traffic – nearly 75,000 ideas submitted in less than six months, with many ideas receiving thousands of votes and hundreds of comments. Top all-time idea is around having "Great Conversations" at Starbucks. Site has helped SBUX prioritize initiatives. From big ideas, like healthier morning and food options and bold coffee discussions, to smaller initiatives such as a "reusable cold cup", in just a few short months My Starbucks Idea has become a major force in helping direct the future of the company.

10. My Starbucks Idea Click image for site

11. SBUX 5-year share price

12. Challenges Forbes on “data envy” of brick-and-mortar businesses (Nov 28, 2011) – “physical data” collection push-backNov 28, 2011 Where are the data scientists? (Nov 27, 2011; Forbes.com)Forbes.com