National Strategy In South Africa, the Companies and Intellectual Property Commission (CIPC) is working with companies like Microsoft SA, Proudly SA, SAFACT, AIRCO and the US Embassy to drive awareness around the damaging effects of IP theft on our cultural and social growth as a country, not to mention the effect on our economic growth. “As Proud South Africans we cannot allow the industry to continue bleeding while criminals illegally benefit through stealing the work of our artists and creative minds. Pirated goods rob the original creators of their future. This also robs the government of tax revenue and ultimately has a negative impact on South Africa’s economy,” says CEO of Proudly South African, Adv. Leslie Sedibe

PARTNERING WITH PRIVATE SECTOR PLAYERS AND NGO’S Through the joint efforts of all the co partners an awareness campaign are being launched forward over the next twelve months. It is hoped that it be one of the most successful public private partnerships that will be cemented to drive both awareness and the respect for intellectual property with a strong underlying focus on effective enforcement.

World IP Day Programme of events – Friday 26 April Deputy Commissioner – Rory Voller 1.Prof André Boraine Dean of the Law faculty Speak about the role IP at of UP and welcome on behalf of UP. 2,US Embassy – Deputy Chief of Mission/Economic Counsellor – Catherine Hill HerndonSpeaker 3. Proudly SA – CEO – Leslie SedibeSpeaker 4. SAFACT – Spokes Person - Lisa MaguireSpeaker 5 5.Celebrity Personality and artis – LiraSpeaker 6.AIRCO - Chairperson of AIRCO, Mr Dodo Monamodi will speak about Music Sector

CorneGuldenpfennig, CEO of SAFACT says the youth is our future, so are films and music. “Films and music are everybody’s link to the past. Take for example the films Lincoln, Stander, Ice Age, Die Wonderwerker and music such as Abba, Beatles, Elvis and Mozart! Without preserving the work of our creators the youth of the future will not have what we have now. Piracy is slowing breaking down the authentic entertainment industry and erasing the thrill of watching movies on the big screen or attending a live music performance. If we don’t respect copyright, the new generation will not have the opportunity to buy any content. She says that during 2012 SAFACT opened 692 criminal cases and seized piratedfilms and piratedmusic CDs. To date, SAFACT has already opened 131 new criminal cases.”

THANK YOU CONTACT DETAILS: Contact Details Amanda Lotheringen