Rajiv Parikh CEO, Position 2 Contact:
The Extended Web Social Networks Blogs Widgets Images Videos Microblogging Documents Your Site
Understanding Your Company CorporatistPragmatistPurist Online activities must deliver business benefits People are in charge, but corporations can benefit People are the most powerful force on the net Courtesy : Groundswell
Developing a Social Media Plan – POST Approach People Gap -> current behavior & desired behavior Social Technographics Accurate Target Audience Data Objectives Listening / Talking Energizing / Supporting Embracing Strategy 2 Way Communication Focus Groups for Ideas, Innovation Talk about your Products/Services Technology Facebook / Ning Blog / Twitter A Mix of Platforms
Execution – The 4 ‘C’s ConnectionContentConversationConversion
Connection and Content Connection: Develop a media plan Content : PlatformBudgetConceptCampaign ViralsVideosArticlesMicrosites WidgetsApplicationsGames
Listen Listen to customers, fans and well wishers Reach Out Talk to influential users Interact Run opinion polls, contests, UGC opportunities Engage Engage with influential fans to spread the buzz Conversation and Conversion Conversation Conversion Track social media analytics: No. of fans, followers, replies, retweets, etc. Use a social media monitoring tool to drive: Conversations Share of voice Sentiment Analyze influencers
Traffic Building Favorites CompaniesResources - Sites Position 2 Blog Groundswell com com Web Strategist strategist.com/ strategist.com/ Mashable Chris brogan Jason Falls om/ om/ Youtube/Facebook Integrated Efforts
About Position 2 Search & social media marketing firm that delivers continuous growth for its customers through the proprietary ‘Surround & Intent Marketing’ methodology.
Position 2 Brand Monitor TM Real-time monitoring & analysis on conversations across millions of blog, social media, forum, news, video & photo sharing sites Key capabilities include: Dynamic tracking and response to conversations in real-time Easy to use interface and workflow Powerful brand, sentiment and share of voice analytics Cloud based infrastructure
Bestbuy Case Example Goal: Showcase Best Buy as a concerned and connected retailer through online community relationships Theme: How to get the Best out of Best Buy Objectives: Fulfill brand promises of Trusted Perspective for Inspired Living Educate customers about technology and life integration Decrease customer’s technology-related stress Drive online product discussions ListeningLearningObservingParticipatingConversing
Bringing people to Bestbuy.com Community forums Customer Reviews Customer service through chat and call Q&A section
Empowering Teens - Myspace
Facebook - Campaign
Thank You Position 2 Inc 366 Cambridge Avenue Palo Alto, CA Phone: