Rhetoric and Persuasion...or how to influence someone’s thinking.

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Rhetoric and Persuasion...or how to influence someone’s thinking

“I know that you believe you understand what you think I said, but I'm not sure you realize that what you heard is not what I meant.” (Robert McCloskey)

What you heard is not what I meant Ethos: who you are; what makes you the expert; why someone should listen to you CREDIBILITY Pathos: why they should care; how they feel about your message EMOTION Logos: what facts you present; whether your facts make sense LOGIC

... for example You have pressure in your head around your eyes... Your friend says your possessed. Your doctor says you have a sinus infection. Children in Uganda are being abducted daily... You watch youtube about the invisible children. A stranger stops you on the street to tell you about it. You aren’t sure whether you need a rain coat. You check the weather forecast. You look out the window.

Rhetorical Vocabulary What you know: Hyperbole Imagery Symbolism Repetition What may not you know: Allusion Parallelism Irony Analogy Anecdote

Allusion A reference/mention to anything in popular culture. It can be a book, play, famous quote, song, person etc… When thinking about his life after graduation he often asked himself, “To be or not to be... an electrician”

Parallelism Similarity of structure in a pair or series of related words, phrases, or clauses. "Today's students can put dope in their veins or hope in their brains. If they can conceive it and believe it, they can achieve it. They must know it is not their aptitude but their attitude that will determine their altitude." (Jesse Jackson)

Irony the use of words to express something other than and especially the opposite of the literal meaning "Gentlemen, you can't fight in here! This is the War Room." (Peter Sellers as President Merkin Muffley in Dr. Strangelove, 1964)

Analogy an analogy is a comparison between two different things in order to highlight some point of similarity The ballerina rose gracefully en Pointe and extended one slender leg behind her, like a dog at a fire hydrant.

Anecdote A short account of an interesting or amusing incident, often intended to illustrate or support some point.

Rhetorical Analysis