1. Spring World Lit and Comp
The Key to Persuasion
Spring World Lit and Comp

2. Essential Questions 1. How do we make decisions?
Our values and beliefs
The influence of others
Observations
Self-interest (How will I most benefit?)

3. Essential Questions The power of persuasion
2. How do people use words to create, maintain, or enhance their power?
Commands and confidence (tone)
Flattery
The power of persuasion
Reverse psychology
Rhetorical questions
Lies
Repetition
Imagery
Figurative language
The connotations of words
Hyperbole
Understatement

4. What Are Rhetorical Devices?
Rhetoric: using language effectively to persuade or the study of the techniques and rules for using language effectively (especially in public speaking)

5. Parallel Structure
A balance of two or more similar words, phrases, or clauses. The application of parallelism in sentence construction improves writing style and readability.
"When you are right you cannot be too radical; when you are wrong, you cannot be too conservative." (Martin Luther King, Jr.)
"It is by logic we prove, but by intuition we discover."(Leonardo da Vinci)
"One friend in a lifetime is much, two are many, three are hardly possible." (Henry Brooks Adams)

6. Rhetorical Question
a figure of speech in the form of a question posed for rhetorical effect rather than to receive an answer. Rhetorical questions encourage the listener to reflect on what the implied answer to the question must be. When a speaker declaims, "How much longer must our people endure this injustice?" or "How many times do I have to tell you to stop walking into the house with mud on your shoes?"; no formal answer is expected. Rather, it is a device used by the speaker to assert or deny something.

7. Sarcasm
A form of verbal irony, expressing sneering, personal disapproval in the guise of praise

8. Rhetorical Appeals
The goal of argumentative writing is to persuade your audience that your ideas are valid, or more valid than someone else's. The Greek philosopher Aristotle divided the means of persuasion, appeals, into three categories--Ethos, Pathos, Logos.
Rarely will one argument only use one of these appeals. However, using one type of appeal predominately will effect your overall message.

9. Rhetorical Appeals
Logical Appeals(Logos)- Appealing to an audience on the basis of facts.
Could use…
facts
case studies
statistics
experiments
logical reasoning
analogies
anecdotes

10. Rhetorical Appeals
Emotional Appeals(Pathos)- Appealing to an audience by pushing the reader’s emotional buttons
Could appeal to…
higher emotions
altruism
love
base emotions
greed
lust

11. Rhetorical Appeals
Ethical Appeals(Ethos)- Appealing to an audience by proving that you are a trustworthy, credible person who has everyone’s best interests at heart
Could use…
expert testimony
reliable sources
fairness- acknowledging the opposing side’s argument in a “neutral” way

12. Proof of Purchase
Choose one of the vocabulary words above. Make a visual representation of the word.
You need to include the following:
Word
Definition
Picture