1Copyright © DotNetNuke Corporation. All Rights Reserved.1 CMS Expo 2012 Chicago, IL May 9, 2012 C.M.S. R EDEFINED : C LOUD. M OBILE. S OCIAL.
2Copyright © DotNetNuke Corporation. All Rights Reserved.2 2 Shaun Walker Co-Founder & CTO DotNetNuke Corporation - 20 years professional experience in architecting and implementing enterprise software solutions for private and public sector organizations. - Creator of DotNetNuke, a Web Content Management Platform for Microsoft.NET which is the Largest and Most Successful Open Source Project native to the Microsoft Platform - Served as a founding Director for the Outercurve Foundation, a non-profit foundation created in 2009 by Microsoft Corporation for enabling the exchange of code and understanding among software companies and open source communities. P RESENTER
3Copyright © DotNetNuke Corporation. All Rights Reserved.3 I NDUSTRY T RENDS …
4Copyright © DotNetNuke Corporation. All Rights Reserved.4 C ONTENT M ANAGEMENT S YSTEM M ATURITY
5Copyright © DotNetNuke Corporation. All Rights Reserved.5 O NE T HING IS C ERTAIN … T HE F UTURE I S U NCERTAIN … 2000 One-to-Many Time Growth Information Age Static - Push 2010 Many-to-Many Communication Age Dynamic – Push & Pull 2020 ???????? Multi-Dimensional
6Copyright © DotNetNuke Corporation. All Rights Reserved.6 G LOBALIZATION “Consumerization of Technology” Always Connected Broadband Infrastructure High Speed Mobile Devices Virtualization Outsourcing Globalization Commoditization Differentiation Specialization Resource Reallocation Outsourcing
7Copyright © DotNetNuke Corporation. All Rights Reserved.7 E MERGENCE OF C OLLABORATIVE B USINESS N ETWORKS “The World is Flat” Business is no longer hierarchical or vertical It is interconnected and horizontal Requires superior collaboration, coordination, and communication Greater emphasis on relationships and interactions
8Copyright © DotNetNuke Corporation. All Rights Reserved.8 S YSTEMS OF E NGAGEMENT Social 800 million 150 million Mobile Morgan Stanley estimatesMorgan Stanley estimates that by 2015, the mobile web will be bigger than desktop internet. Morgan Stanley estimatesMorgan Stanley estimates that by 2015, the mobile web will be bigger than desktop internet. 300 million Cloud
9Copyright © DotNetNuke Corporation. All Rights Reserved.9 S YSTEMS OF E NGAGEMENT V ALUE P ROPOSITION Shorter project cycles Faster response time Greater agility Lower management overhead Higher productivity Improved communication Cost effective
10Copyright © DotNetNuke Corporation. All Rights Reserved.10 T HE C ONTENT E XPLOSION
11Copyright © DotNetNuke Corporation. All Rights Reserved.11 CMS 1.0
12Copyright © DotNetNuke Corporation. All Rights Reserved.12 Open Web Mobile Web Social Web Cloud 800M users 150M users500M users CMS M users 300M users
13Copyright © DotNetNuke Corporation. All Rights Reserved.13 Y OUR CMS IS T HE C ENTRAL H UB OF Y OUR B USINESS
14Copyright © DotNetNuke Corporation. All Rights Reserved.14 S YSTEMS OF E NGAGEMENT Social 800 million 150 million Mobile Morgan Stanley estimatesMorgan Stanley estimates that by 2015, the mobile web will be bigger than desktop internet. Morgan Stanley estimatesMorgan Stanley estimates that by 2015, the mobile web will be bigger than desktop internet. 300 million Cloud
15Copyright © DotNetNuke Corporation. All Rights Reserved.15 CMS + E NGAGEMENT = A P ERFECT M ARRIAGE
16Copyright © DotNetNuke Corporation. All Rights Reserved.16 A DOPTION OF S YSTEMS OF E NGAGEMENT (2012) Customers want Technology Customers want Solutions and Convenience
17Copyright © DotNetNuke Corporation. All Rights Reserved.17 “C.M.S.” R EDEFINED : MobileCloud Social
18Copyright © DotNetNuke Corporation. All Rights Reserved.18 Shaun Walker, CTO DotNetNuke