© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 Neil Sullivan – PSS Michael Olsen – CSE Territory covered: IA, IL, NE, WI

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 Industry recognition & competition + MAJOR news Engagement plan How is WAAS Relevant Where to find WAAS opportunities Technology Overview New hardware and software Next steps – net new acct mapping

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3 Proactive Target Citrix accounts Target all non-WAAS customers Target ISR G2 customers Active opps Deals already closed Responsive More resources to support you than ever before

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4 Adaptive Cache User Demands More devices coming into the workplace Higher user expectation on app performance Distributed Workforce Distance creates latency Branch proliferation increases costs Cloud Computing Latency often cited as hindrance Emerging applications use more bandwidth

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5 “WAAS is Cisco’s best product” – Mike Latham, Aon “WAAS is Cisco’s single greatest contribution to our IT infrastructure for how it accelerates SAP” – Kimberly Clark Cisco offers broad capabilities, including features for large and small branch networks, and single remote users” MQ Dec 2010

Cisco Confidential 6 © 2010 Cisco and/or its affiliates. All rights reserved. Survey Comments for WAAS Methodology- Non-vendor sponsored research. 2,000 customers surveyed. Vendors graded (1 to 5) on Technology, Customer Service and Value. Vendors included CSCO, RVBD, BCSI, Expand, CITRIX, Juniper… #1 in Cust Sat #1 Overall

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 Riverbed Don’t have Cisco’s network integration or breadth of form factors and deployment options No application aware DRE Can’t support Citrix ICA natively

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8 Easy Deployment App-Vendor Validated Out-of-box deployment, no changes to client/server Transparent interop with Citrix encryption, compression Context-aware DRE for highest performance and scalability New WAAS appliances support B/W required for No reverse-engineering! Jointly supported solution No surprises upgrading XenApp/XenDesktop

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9 Adaptive Cache Cache Prepositioned Files Increased bandwidth savings through better compression Improve application performance on Video, Virtual Desktops, SaaS Per branch fault isolation and protectionPerformance fairness across all branches Symmetric Cache + Non-Symmetric Cache Video, VDI, SaaS , HTTP Data CenterBranch

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10 CategoryApplications2X5X10X25X50X100X+ File Sharing CIFS, NFS Microsoft Exchange, Lotus Notes, Internet Mail Web and Collaboration HTTP, WebDAV, FTP, Microsoft Sharepoint Software Distribution Microsoft SMS, Altiris HP Radia Enterprise Applications Oracle, Siebel, SAP, CRM, ERP Backup Applications Microsoft NTBackup, Legato Networker, Veritas Netbackup CommVault Galaxy Data Replication EMC SRDF/A, EMC IP Replicator NetApp SnapMirror, Data Domain Double-Take, Veritas Vol Replicator 2-20X Avg >100X Peak 2-10X Avg50X Peak 2-10X Avg100X Peak 2-20X Avg>100X Peak 2-8X Avg 20X Peak 2-10X Avg50X Peak 2-10X Avg50X Peak SaaS Applications Cisco WEBEX 2-8X Avg20X Peak

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11 7,000+ Companies Use WAAS Physical Appliance In the ISR G2 WAAS in IOS WAAS SM-SRE Virtualized with UCS Mobile Software

Cisco Confidential 12 © 2010 Cisco and/or its affiliates. All rights reserved. Platform Management and Services Cisco WAAS Operating System Policy Engine, Filter-Bypass, Egress Method, Directed Mode, Auto-Discovery Embedded virtualization Configuration Management System (CMS) CIFS AO TCP Proxy with Scheduler Optimizer (SO) DRE, LZ, TFO MAPI AO HTTP AO SSL AO Video AO WoW Virtual Blade # 2 Virtual Blade # 3 NFS AO Disk Storage (Cache, VB storage etc.) Ethernet Network I/O

Cisco Confidential 13 © 2010 Cisco and/or its affiliates. All rights reserved. WAAS Core Functionality | in every WAAS solution Platform Management and Services Cisco WAAS Operating System Policy Engine, Filter-Bypass, Egress Method, Directed Mode, Auto-Discovery Embedded virtualization Configuration Management System (CMS) CIFS AO TCP Proxy with Scheduler Optimizer (SO) DRE, LZ, TFO MAPI AO HTTP AO SSL AO Video AO WoW Virtual Blade # 2 Virtual Blade # 3 NFS AO Disk Storage (Cache, VB storage etc.) Ethernet Network I/O

Cisco Confidential 14 © 2010 Cisco and/or its affiliates. All rights reserved. WAAS Express Software, runs on the ISR G2 Better leverage overall architecture, investment and engineering resources Platform Management and Services Cisco WAAS Operating System Policy Engine, Filter-Bypass, Egress Method, Directed Mode, Auto-Discovery Embedded virtualization Configuration Management System (CMS) CIFS AO TCP Proxy with Scheduler Optimizer (SO) DRE, LZ, TFO MAPI AO HTTP AO SSL AO Video AO WoW Virtual Blade # 2 Virtual Blade # 3 NFS AO Disk Storage (Cache, VB storage etc.) Ethernet Network I/O

Cisco Confidential 15 © 2010 Cisco and/or its affiliates. All rights reserved. Platform Management and Services Cisco WAAS Operating System Policy Engine, Filter-Bypass, Egress Method, Directed Mode, Auto-Discovery Embedded virtualization Configuration Management System (CMS) CIFS AO TCP Proxy with Scheduler Optimizer (SO) DRE, LZ, TFO MAPI AO HTTP AO SSL AO Video AO WoW Virtual Blade # 2 Virtual Blade # 3 NFS AO Disk Storage (Cache, VB storage etc.) Ethernet Network I/O WAAS SRE (Services Ready Engine) Module Card for the ISR G2 Powerful Branch Office Solution - Better leverage overall architecture, infrastructure investment and engineering resources

Cisco Confidential 16 © 2010 Cisco and/or its affiliates. All rights reserved. WAAS Appliance Wide Area Virtualization Engine (WAVE) Appliances Industries only branch-office appliance family that incorporates comprehensive WAN optimization, embedded virtualization for local hosting, and branch-office video delivery Platform Management and Services Cisco WAAS Operating System Policy Engine, Filter-Bypass, Egress Method, Directed Mode, Auto-Discovery Embedded virtualization Configuration Management System (CMS) CIFS AO TCP Proxy with Scheduler Optimizer (SO) DRE, LZ, TFO MAPI AO HTTP AO SSL AO Video AO WoW Virtual Blade # 2 Virtual Blade # 3 NFS AO Disk Storage (Cache, VB storage etc.) Ethernet Network I/O

Cisco Confidential 17 © 2010 Cisco and/or its affiliates. All rights reserved. Virtual WAAS Cloud Ready WAN optimization solution that accelerates applications delivered from private and virtual private cloud infrastructure vWAAS Platform Management and Services Cisco WAAS Operating System Policy Engine, Filter-Bypass, Egress Method, Directed Mode, Auto-Discovery Embedded virtualization Configuration Management System (CMS) CIFS AO TCP Proxy with Scheduler Optimizer (SO) DRE, LZ, TFO MAPI AO HTTP AO SSL AO Video AO WoW Virtual Blade # 2 Virtual Blade # 3 NFS AO Disk Storage (Cache, VB storage etc.) Ethernet Network I/O

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18 Optimized for “Real World” and Cloud Internet  Connection Persistence for HTTP  Packet Loss Mitigation Techniques  Congestion Mitigation  Public and Private Cloud Applications Broad Range of Supported Applications HTTP(S), CIFS, MAPI, FTP, SMTP, POP, RDP, ICA Accelerates VPN connections VoIP Quality Preservation Low Footprint Installation No Windows Firewall changes No GPO Changes Low Memory Footprint

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19 Up to 2,000 WAAS instances can be fully managed from a single interface Includes configuration, monitoring, troubleshooting, administration, and reporting Interoperates with existing infrastructure vWAAS ISR-Integrated blades & software Appliances NAM

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20 2RU Rack Mount WAE 7341 WAVE 274 WAVE 474 WAVE 574 WAE 674 WAVE 594 WAVE 694 Scale WAE 7371 WAVE 7541 WAVE 7571 WAVE 294 WAVE 8541 Current WAE / WAVE New WAVE Platforms Branch Office Data Center Throughput 1RU Rack Mount 2RU Rack Mount New Platform Highlights: Increased WAN throughput Increased scalability New high end DC Flexible interface – 10GB, fiber, SE Increased inline ports Increased VB size

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21 5 mbps 10 mbps 15 mbps 20 mbps WAVE-274 WAVE-294 4GB WAVE-474 3GB WAVE-294 8GB 3GB

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential mbps 50 mbps 75 mbps 100 mbps WAVE-574 WAVE-594 WAVE-574 WAVE-594 3GB 6GB 8GB 12GB

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential mbps 100 mbps 150 mbps 200 mbps WAVE-674 4GB WAVE GB 8GB 24GB WAVE-674 WAVE-694 Head End Branch

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24 Technical Benefits Business Benefits w/ Bundles Simplified mgmt - VDI admin sets WAN Op policy Max VDI VM density Compelling TCO NEW BundleComponents R210-VWAAS-6KvWAAS-6K C210 R210-VWAAS-12KvWAAS-12K C210 R200-VWAAS-750vWAAS-750 C200 Internal : (Other Details on vWAAS-UCS Bundle will be posted here)

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25 Account mapping Citrix customers Existing Riverbed accounts/renewals Go back to those we’ve lost 2+ yrs ago Non-WAAS customers ISR G2 customers and prospects Application deployment initiatives Any customer that hasn’t heard the WAAS story in 1+ yrs

Questions?

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27 WAN Optimization  Bandwidth optimization  Latency mitigation Consolidation Application Acceleration Productivity Faster Applications  User Productivity  Remote/mobile users  Improved DR Centralization  Centralize IT while maintaining SLAs  Virtualized branch services  Emerging cloud computing WAN Branch User Mobile User Data Center Cisco WAAS

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28 Enhanced visibility into app & network performance Rapidly detects application performance issues Operational and management efficiency with WAAS + NAM Visibility into end user experience with application response time Top talkers allows businesses to pinpoint appropriate bandwidth usage and prioritize

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29 WAAS Mobile Small Branch Office Teleworker Data Center WAAS Express Data Center Appliance Virtual WAAS (vWAAS) Large Branch Office Appliance Supporting Virtual Blades HQ WAAS on SRE Module Cloud SP Virtual WAAS (vWAAS)

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30 ECDS & WAAS One box optimization: video, cloud app Guarantee performance with dedicated resource allocation Fault isolation & containment through modular design Enterprise Content Delivery System Hierarchical content delivery & advanced prepositioning Scheduled events for live & multicast 1 stream through WAN WAAS + ECDS Corporate WAN Live Video Stream Video on Demand Many streams over LAN

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31 Accelerate VDI Performance Reduce WAN Costs Optimize Printing Video-ready VDI performance improvements by up to 60% - 90% Increase scalability of # VDI users by up to 2X-4X without WAN upgrades Up to 95% optimization Option to consolidate print server on WAAS Up to 90% optimization of VDI Video using MMR Cisco Internal

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 32 Similar results seen at customers (Customer names are Cisco Internal) Seconds (s) 60% faster 70% faster Response time tests including accessing Outlook, Office, Web apps Cisco Internal

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 33 Similar results seen at customers (Customer names are Cisco Internal) Bandwidth consumption tests included accessing Outlook, Office, Web apps 70% Saving 3X Users Kbps Cisco Internal

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 34 HD Training Video 1080p on Win7 RemoteFX Desktop LAN 80ms T1 WAN 80ms T1 WAN + WAAS HD Quality Frame per second Pixelated Choppy Out of Sync User Experience Cisco Internal

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 35 Head-room for VDI, Video traffic growth UCS Express option for local print server WAAS essential to deliver VDI over WAN Got VDI? Get ISR G2 + WAAS. Use $100B VDI spend to refresh ISR Cisco Internal

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 36 7X quota retired! For Internal Use Only $400k Cisco 2911 $400k Cisco 2911 $2.7M Cisco 2951 w/ Integrated svc’s and WAAS $2.7M Cisco 2951 w/ Integrated svc’s and WAAS ISR refresh Riverbed pilot for WAN Opt. Initial Deal Account Team’s Approach Won’t let RVBD shrink MY BoM Up-sell from base 2911 using WAAS SRE Accelerate deal w/bundle pricing + Customer wins with Cisco WAAS performance beat Riverbed Lotus Notes, Web, Office, Files Lowest 5 year TCO Bundle pricing & low support costs Green & low noise! WAAS SRE saved 100W per branch vs. RVBD Cisco Internal

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 37 Synchronized Compression History DRE LZ DRE WAN Solutions  Data Redundancy Elimination (DRE)  Persistent LZ compression Benefits Application-agnostic compression Up to 100:1 compression Session-based compression Up to an additional 10:1 compression even after DRE